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THAT'S ASDA PRICE

Cops forced to break-up Asda brawl after shoppers FIGHT over 10p ‘yellow sticker’ discount food

Greater Manchester Police were less than impressed and took to Facebook to berate the brawlers

POLICE responding to reports of a fight at an Asda supermarket were alarmed to discover it broke out over cut-price food.

An argument between two men over ‘yellow sticker’ reduced price products soon resulted in a brawl at the supermarket Broadheath in Altrincham, Trafford, as horrified customers looked on.

 Asda's famous yellow-sticker discounts led to a fight in the aisles
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Asda's famous yellow-sticker discounts led to a fight in the aislesCredit: MEN Media

The incident took place on Sunday evening, shortly before the store was due to close.

Officers were called following reports of an assault and found one man suffering from minor injuries.

No arrests were made.

Officers manning the GMP Trafford South Facebook page were less than impressed, blasting the “red-faced” pair for wasting police time.

 Greater Manchester Police were less than impressed and took to Facebook to berate the brawlers
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Greater Manchester Police were less than impressed and took to Facebook to berate the brawlersCredit: MEN Media

The post read: “Waste of police time award goes to several patrons at a local supermarket.

“Instead of acting civilly when purchasing discounted ‘whoopsies’, they decide to scrap it out.

“This causes some much unnecessary distress to other law-abiding staff and customers, resulting in several urgent calls to the police.

 The fight happened at Asda in Broadheath store in Altrincham, Trafford
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The fight happened at Asda in Broadheath store in Altrincham, TraffordCredit: MEN Media

“Ultimately, this is a complete waste of police time and public funds.

“If you choose to treat yourself to a cheap discounted bargain, please be respectful in doing so.

“Certainly don’t fight over a 10p sandwich when trying to save some dough.”

In response, Paul Murray posted: "Why not just stop the supermarkets from trying to squeeze that little bit of profit out of these goods and make them donate it to the Salvation Army or other such good causes?"

 Asda is just one of the supermarkets that reduces its prices before closing time
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Asda is just one of the supermarkets that reduces its prices before closing timeCredit: Alamy

Anthony Barlow added: "They are like vultures circling around for a scrap of meat these people and there are many need to take a good look at themselves."

And Lorna Cunningham said: "Those involved should be thoroughly ashamed of themselves."

Yellow sticker reductions are a real attraction for thousands of shoppers across the country looking to score good quality items for up to 75 per cent off.

There are three reasons food is reduced in the supermarket; it has a short date, it is superficially damaged or it is no longer being sold – so seasonal items like Easter eggs are often knocked down considerably.

Supermarkets tend to slap a yellow sticker on these items after lunch and just before closing time.

Tesco starts its reductions as early as 8am, while Asda starts around 7am.

However, the biggest reductions aren’t generally applied until a few hours before closing time.

Mobile phone footage shows a group of youths being thrown out of Asda in Hyde


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