Fans of the chocolate hazelnut spread were filmed brawling in several stores after the Intermarché chain cut the price of a 950g tub from £4.12 (€4.70) to £1.24 (€1.41)
A MASSIVE discount on pots of Nutella sparked "riots" inside French supermarkets as shoppers scrambled to grab a bargain.
Fans of the chocolate hazelnut spread were filmed brawling in several stores after the Intermarché chain cut the price of a 950g tub from £4.12 (€4.70) to £1.24 (€1.41).
Footage shows customers clambering over one another to grab the jars in scenes that have been likened to Black Friday chaos.
One shopper who went to the Rive-de-Gier supermarket in central France told : “They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand. It was horrible."
In some stores, including in Ostricourt in northern France, cops were called as fights broke out between bargain-hunting shoppers.
Similar altercations erupted in Roubaix in the Nord department store, as well as Wingles and Marles-les-Mines in Pas-de-Calais.
In the village of L’Horme in the Loire in central France, an employee told the newspaper: “We were trying to get in between the customers but they were pushing us.”
At the Intermarché in Saint-Cyprien in southern France, shoppers threw themselves on a worker carrying Nutella jars, according to reports.
One Intermarche worker in central France told Le Progres that some people tried to come up with genius ways to make sure they wouldn’t miss out.
Jean-Marie Daragon in Montbrison said: “Some customers came the night before the promotions to stash the Nutella pots in other places, and thus prevent others from taking them.
“Today, I solved the problem by limiting the number of pots to three per person. But they went back and forth."
The French are second only to the Germans as the world’s top consumers of Nutella.
The company churns out 365,000 tons of the gooey stuff every year and the French consume about 100 million jars a year.
It comes weeks after fans planned to boycott the choc and nut spread after discovering its maker has secretly changed the recipe.
It's thought to contain fewer hazelnuts and less cocoa powder — which has got costlier — but the sugar, fat and milk powder content has gone up.
Italian maker Ferrero — which does not have to declare cocoa contents — said it had carried out “fine-tuning”. It called the nutrition value “similar”.
A version of this story originally appeared on .
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