What’s the Tide Pod challenge, is eating Tide Pods dangerous and where did the meme come from?
A new craze has swept the world as young people gorge themselves on dangerous chemicals inside the colourful Tide Pods
THE Tide Pod challenge has become the latest and most dangerous Internet challenge to emerge in 2018.
Doctors have urged teenagers not to take part in the dangerous craze that was inspired by memes. What exactly are Tide Pods and how dangerous are they to your health?
The company advises consumers to drink a glass of milk or water if the product is swallowed and immediately call for medical help.
In a statement, the company said: “Our laundry pacs are a highly concentrated detergent meant to clean clothes … They should not be played with, whatever the circumstance is, even if meant as a joke.”
Alan Weir, Clinical Director at St John Ambulance said: "If someone has ingested chemicals or poisons, such as laundry detergent, it is vital to call 999 or 112 for emergency help and find out what chemical has been swallowed.
"Keep monitoring the patient’s breathing and level of response, and be prepared to give CPR if they become unresponsive."
What happens when you eat detergent pods?
Ingesting these pods can cause nausea, vomiting, coughing, choking, breathing trouble and stomach pain.
Soap poisoning can also affect blood pressure and cause the heart rate to drop rapidly.
This could lead to the failure of vital organs and the heart collapsing.
Bursting the outer membrane of the pods can also lead to mouth, skin and eye irritation as well as painful rashes and burns.
Where did the Tide Pod Challenge come from?
The Onion, an American satirical news website, submitted a story in 2015 about .
Two years later in March 2017, US humour website College Humor uploaded a YouTube video called "Don't Eat The Laundry Pods" - at the moment this video has over 3 million views has hundreds of comments over the past few weeks alone.
Fast forward to December 9th where @mineifiwildout tweeted about eating Tide Pods in 2018 as part of a new trend.
On December 11th a Twitter user called @littlestwayne tweeted an image of Oprah Winfrey eating something with the line: "Me eating tide laundry detergent pods."
The intense popularity of these latest tweets in December has contributed to a new meme format about eating Tide Pods which has taken over the Internet.
The extremely dangerous challenge itself was born out of this meme.
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