Fury as Build-A-Bear flogs ‘cougar’ teddy with fur coat, leather skirt, crop-top and HEELS to kids for Valentine’s Day

BUILD-A-Bear has left shoppers furious after selling a cuddly "cougar" teddy bear for Valentine's Day.

The £37.50 bear comes dressed in a leopard print, fake fur coat and a black faux leather skirt - topped off with black sequinned boots.

The description of the item, found on a section of the website called Bear Cave for over 18s, reads: “Give the wildest of hugs with this super cute cougar soft toy.

"Cuddly Cougar makes a fierce friend with its soft brown fur and long tail.

"Don't forget to personalise your Cougar plush with its own outfits, sounds, scents and accessories for even more wild fun."

Others bears being sold for Valentine’s Day include a naked teddy for £17.50 and one in a pink dress for £29.05.

A fourth in jeans and T-shirt is £38.

But parents are sharing their furious reaction over the "cougar" bear online, describing it as "inappropriate".

One wrote: "Who thought this was okay for kids? Disgusting."

Another said: "I’m just trying to figure out how this is appropriate for children."

A third added: "That’s very inappropriate."

And a fourth wrote: "I’m just trying to figure out how this is appropriate for children."

The items are being sold in the run up to the most romantic day of the year next Friday.

Build-A-Bear says bears are not designed for kids under three-years-old.

The toy can also only be purchased online in their adults only store permitted to 18 + users.

The website adds: "Warning: Choking Hazard. Small Parts, not for children under three years."

Build-A-Bear has been approached for comment.