TAKE A LOOK
Londoners left in awe as striking images appear in night sky
Samsung stuns Shoreditch skies
LONDONERS were left in awe as a series of striking images appeared in the night skies above Shoreditch in a breath-taking 50ft hologram display.
The unexpected spectacle, which lasted for two mesmerising minutes, captivated onlookers and left them questioning what was unfolding before their eyes.
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The display began with a cosmic blue glow that slowly blossomed into a constellation of eerie blue stars, which stopped those passing by in their tracks.
The scene was narrated as though someone was requesting to view a series of vivid images and was revealed to be a stunt by Samsung as the tech giant teased its biggest launch to date.
As the display progressed, the audience watched as a majestic blue whale gracefully glided through the night sky.
Moments later, the whale was joined by a recreation of the northern lights and then succeeded by an explosion of blooming flowers with their colours illuminating the dark skies.
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The energy of the display then shifted, building excitement as the shape of a football came into view.
This dramatic transformation culminated in a thrilling sequence where the football 'electrified' the air with the imagery of a winning goal celebration.
Closing the spectacle was a series of lanterns emanating a warming glow in the cold winter skies, which were made possible through state-of-the-art hologram technology.
Annika Bizon, director of mobile experience at Samsung, which used the stunt to officially invite the public to tune into its Unpacked launch event, explained: “This spectacle was designed to ignite imaginations and hint at the ground-breaking advancements we’ll be unveiling at Galaxy Unpacked next week.
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“The display demonstrated the endless possibilities when art and technology combine.”
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