Moment dozens of Primark shoppers scramble for the last Beauty and the Beast Chip mug in Dublin
Disney-lovers elbow each-other out of the way as they fight to get their hands on one of the coveted cups in Dublin's Mary Street store
HILARIOUS footage shows customers in a desperate scramble for Beauty and the Beast Chip mugs as they are released in Primark.
Disney-lovers elbow each-other out of the way as they fight to get their hands on one of the coveted cups in Dublin's Mary Street store.
Primark workers hand out mugs to a crowd as some customers leap in to get their hands on one.
Around 20 people are seen surrounding the trolley, which is full of the Disney must-have.
Chip mugs sold out in just 45 minutes after being released last Tuesday.
Did you manage to get a Chip mug? Email ellie.flynn@mcb777.site or call 0207 782 4094
More are expected to hit the shelves in May - but Primark do not have a more specific date.
Fakes are being flogged on eBay for five times the price as demand remains high for the much-desire item.
Primark even released a tongue-in-cheek pair of socks poking fun at the demand, which has been dubbed "Chipgate".
It comes after Primark staff were accused of clearing the shelves of mugs and flogging on eBay for a marked-up price.
A Primark spokesperson said: "We are doing our best to meet the exceptionally high demand for Primark’s Beauty and the Beast Chip mug and are delighted to confirm that this product will be back in stores in May.”
“In the meantime, “#chipgate socks, priced at just £1, have arrived at selected Primark stores across the UK.”
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