Who is the ‘chip shop diva’ on TikTok? Meet the viral star from Merchants Fish and Chips shop

TIKTOK has produced yet another internet icon — the chip shop diva.

Here's everything we know about the latest social media sensation.

Meet the chip shop diva

The chip shop diva is the alter-ego of Destiny Harold, a 20-year-old employee at Merchants Fish and Chips.

She has worked at the chip shop located in Bewdley, Worcestershire. since the age of 16.

In October 2024, the chip shop diva began starring in a series of promotional TikTok videos where she "serves" a very loyal customer.

Posted by @merchants_fishandchips, the clips captivated audiences and quickly went viral, with three of the videos amassing over 10million views within a day of being posted.

Why has the chip shop diva gone viral?

Merchants Fish and Chips began their TikTok journey in March 2023, initially focusing on food-related content.

The first video featuring Destiny as the chip shop diva was uploaded on October 4, 2024, and had amassed over 25.7million views just ten days later.

Destiny is seen behind the counter serving up food to a very loyal customer at Merchants Fish and Chips shop.

Her unique blend of charm and nonchalance has transformed her into a TikTok sensation.

The chip shop diva has gone viral due to several factors that resonate with TikTok users.

Firstly, Destiny's personality strikes a chord — she embodies a blend of friendliness and detachment that many find amusing.

And secondly, social media users are obsessed with her "hmmm" at the end of each clip.

Her interactions are scripted yet feel spontaneous, creating a sense of authenticity that appeals to viewers.

The humour often lies in her seemingly uninterested responses juxtaposed with her eagerness to serve customers, which has led to widespread affection for her character.

Each clip typically features Destiny engaging with a customer - which appears to always be fellow worker, Mitch.

The customer often starts by asking "Hi, can I get.." before ordering such things as a large haddock meal, or a Halloween meal.

After dishing up the meal, chip shop diva asks "Do you want any salt and vinegar?" with the reply always being "Lots of salt and lots of vinegar".

As more people shared and commented on these videos, it created a snowball effect, leading to increased visibility and engagement across the platform.

In one tongue-in-cheek video, the customer is seen approaching the counter saying: "Hi, can I order..." before chip shop diva interrupts.

She says: "Oh no, not you again. Oh, have you not had enough of fish and chips yet?"

He replies: "Guess what I'm back for today?"

Chip shop diva replies: "Fish and chips?"

He then says: "Yes please, can I get some fish and chips if that's alright please?"

As she gets his order ready she adds: "I'm not even gonna ask if you're having a good day.

"I know what the answer will be."

She continues: "Let me guess, plenty of salt, plenty of vinegar."

He replies: "Yep, you got it, plenty of salt, plenty of vinegar. Perfect, perfect."

After serving up the rest of his order, chip shop diva asks: "Are you gonna pay this time?"

The customer replies: "Yeah, if I'm gonna have to, yeah."

As her "customer" leaves, chip shop girl quips "I'm sure I'm gonna see you again soon" before adding her trademark "hmmm" at the end.

What have TikTok users said about the chip shop diva?

TikTok users loved the chip shop diva's sassy greeting of her persistent customer.

They posted: "divas serving fish and chips with a side of ATTITUDE."

Another said: ";Thr "hmmm" at the end keeping to tradition!"

One more wrote: "Queen is feeling sassy today."

Fans have also expressed their desire to see the "very polite and very professional" worker make it onto mainstream TV.

One wrote: "I hope this diva is on I'm a Celebrity this year."

Others commented on her attitude saying: "This is the most polite video I've seen on TikTok."

A third posted: "She is cute very polite and very professional."

Someone else added: "Never hear such politeness and niceness in the United States."

Another chimed: "She sounds so nice and humble."

A further TikTok fan shared: "I need to know who this diva is."