Beauty blogger Scarlett London launches Threat de Toilette in bid to stop youngsters oversharing online
Blonde vlogger launches a perfume that stinks for a very good cause
BEAUTY blogger Scarlett London has launched a new perfume - but it's guaranteed to make your eyes water.
hopes the new whiff will make youngsters think twice about oversharing online.
Threat de Toilette was created by security company Kaspersky Lab, which wants to warn people about the dangers when surfing the web.
London feels hackers and nasty cyber thieves pose a constant threat to her livelihood, and wants youngsters to be aware of the dangers.
She said: "I don't feel that we discuss cyber-security enough – or that enough attention is given to it, especially considering how much of our time and life is spent online.
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"My business and livelihood is based online - so if a hacker was to be able to get in and steal content or wipe files from my computer, channel or feeds, it would severely disrupt my business and my ability to grow my channel. My audiences’ experience would also be disrupted because they wouldn't have any new content to watch."
Despite the ever-decreasing age of people accessing the internet and living their lives through social media, little is done to protect people online.
Kaspersky Lab has launched several smells to highlight the varying dangers.
What are the threats?
Here are the biggest things to watch out for
The perfume might not be real, but the online threats are.
Security company Kaspersky Lab has branded several smells to highlight the dangers on the web.
These include Ransom, with the tagline "reassuringly expensive".
Ransomware is the theft of confidential data, with a cost (ransom) to regain access to the encrypted files.
This could be priceless items, such as family photos, or financial details, such as banking documents. Imagine someone removing all your prized possessions from your bedroom and then requesting money for the safe return of them – this is the real life equivalent to ransomware.
It's also flogging Mal-wear, billed as "the wicked way to pierce the heart".
Malware (Malicious Software) are the programs that sneak onto your computer without permission, with the intent to steal your personal data or capture your passwords and other sensitive information. The term covers all sorts of viruses, worms, Trojans and spam.
It’s like somebody dipping into your bag unnoticed, stealing all your keys and using them to get access to all your stuff.
There's also Social Enginoir, which can "Lure them in".
Kaspersky said one good way to imagine how social engineering works is manipulation.
When using this attack method, a cybercriminal will often trick their victim into breaking their usual security procedures, for example giving away passwords, so they can gain access to the computer.
It’s as if you hand over your keys to someone you think is your best friend – but they’re a thief masquerading as your best friend.
Finally, there's Phish, which promises to "Catch your deepest love".
Phishing emails are the electronic equivalent of the "junk mail" that arrives on your doormat.
These can be dangerous – posing as a tailored, credible email with the purpose being to steal financial information.
These emails are designed to grab your attention, making you drop your guard, for example, they may include information on an event you’ve just attended.
But it’s not a coincidence.
These include Ransom, with the tagline "reassuringly expensive", Mal-wear, billed as "the wicked way to pierce the heart".
There's also Social Enginoir, which can "Lure them in" and Phish, which promises to "Catch your deepest love".
“Fear awakens our senses,” says David Emm, Kaspersky Lab’s principal security researcher and face of the new scent, “The men and women who wear Threat de Toilette understand today’s online threats and protect themselves against them. Fear is no longer felt only in the physical world –it’s all around us in our connected lives too and we need to make sure we’re constantly protected.”
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