Exclusive
BOTTOMS UP!

Get FREE pint of Heineken if you spill your beer as brewery giant launches new scheme -& swish fashion statement to boot

The lightweight garment could save your clothes from a beery soaking

PUBS will replace spilt beer during tonight’s England match as part of the world’s first insurance policy for booze.

Punters who drop their pints of Heineken during the Three Lions’ clash with Slovenia will be able to get a fresh beer for free under the scheme, branded "HeineCare".

Advertisement
The 'Pint-cho' is available in two different colours inspired by Heineken
The lightweight garment will help protect Three Lions fans from flying boozeCredit: LNP

Fans fearful of getting a soaking from pub-goers can also pick up a booze-themed “Pint-cho” poncho to cover up.

Experts estimate around 11 million pints are dropped by fans every year during big sporting events – enough to fill over two Olympic swimming pools.

The waterproof garments were developed by Amsterdam-based rainwear brand Rainkiss and are said to be beer-resistant.

The pint insurance scheme will be piloted at five pubs in London, Liverpool, Newcastle, Manchester and Leeds tonight.

Advertisement

Heineken Marketing Manager, Stephanie Dexter said: “For as long as we can remember, Heineken has not only celebrated football fans but also championed the glorious, crisp pint and all its beauty.

“However, when these worlds collide during national tournaments, unfortunately, our beer tends to take the hit - literally.

“Research shows that in the 2018 World Cup, over 100,000 pints were overturned every time England scored.

“And it’s estimated that the UK spills £52m worth of beer every year during major sporting events.

Advertisement

Most read in The Sun

ALLY'S ORDEAL
McCoist suffering from incurable 'Viking's disease' that ops couldn't fix
HORROR RAID
Masked robbers burst into pregnant Charlotte Crosby's home while she's upstairs
live error
Jeremy Vine accidentally 'comes out as 'bisexual’ in live TV blunder
VLAD THREAT
Putin warns he could strike British targets after new hypersonic missile launch

“This year we’re going to be keeping fans of all nations dry, and we’ll be making sure they don’t have to put up with disappointing half or three-quarter pints because of exciting on field antics.

“Of which we sincerely hope there are many”.

The red, white and blue pint-cho is inspired by retro England kits
Topics
Advertisement
machibet777.com