Sky TV to offer entire TV service WITHOUT a dish for first time in bid to fend off competition from rivals
New Sky Q service allows users to record up to four things at once and offers viewing in up to five rooms
SKY is to offer its full pay TV service without a dish for the first time.
It is offering its Sky Q service over broadband from next year to attract those who don’t want a dish stuck on the side of their house.
It will also be attractive to those that cannot install one - perhaps because they are part of a block of flats.
The move comes as the firm revealed yesterday it is is losing customers in the face of BT’s ramped-up TV offering and services like Netflix.
It signals the start of a long-term shift away from satellite broadcasting.
It can do this as broadband speeds get quicker each year - and will be cheaper than sending channels via satellites to dishes.
Sky Q already partly works through a broadband connection anyway - with boxes requiring internet to stream catch-up and on demand content.
Sky Q is the new service the firm made available a year ago to replace Sky Plus.
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It has a slick and fast interface like a smartphone, can record up to four things at once and offers viewing in up to five rooms.
Sky says there are now more than one million Sky Q boxes in around 600,000 homes in the UK.
And it adds that its users are watching more telly - around ten per cent more than those with ordinary Sky Plus.
Sky has offered some TV over the net with its pay-as-you-go Now TV service - but not the full package it plans from 2018 with Sky Q over the web.
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