iPhone 8 rumours suggest gadget will be named iPhone X to mark its 10th anniversary

APPLE is rumoured to be planning to call its next smartphone the iPhone X in a huge break from its usual naming traditions.

Up until now, every new iPhone has been given a reasonably logical name, although Apple did slip the odd 's' after some model numbers.

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But a new piece of iGossip has suggested the fruity firm will break from tradition in the name of its new iPhone to mark the fact that Steve Jobs announced the first Apple smartphone 10 years ago.

, analyst Timothy Arcuri of Cowen and Company said his supply chain sources has predicated a name change for the new mobile.

"It’s a name that makes some sense, simultaneously highlighting the phone’s high status and giving a nod to it being the tenth anniversary of the iPhone, with X, of course, being the Roman numeral for 10," the website wrote.

He also said the iPhone would feature wireless charging and an advanced wrap around screen, which are both rumours we have heard before.

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Although Apple has not - and will not - confirm any design decisions until the iPhone is released later this year, industry experts think its likely to name its next model 'X'.

e: "Although the world is expecting the iPhone 8 to be announced alongside updates to the iPhone 7 and iPhone 7 Plus handsets, Apple could be ready to drop the '8' from the brand and go with something straight out of a 1950s science fiction caper."

However, many tech pickers believe Apple is planning to simply call its device the iPhone in a bit to "reboot" the brand.

Spence added: "My gut feel is that iPhone 'X' is a code name and the decision has yet to be made (or if it has been compartmentalised to such a degree that only a handful of marketing staff know the real name). In my mind the answer is simple: just call it 'iPhone'."