A WATER firm guilty of some of the worst sewage pollution in UK rivers has turned its hand to Lego.
Southern Water — fined £330,000 for killing 2,000 fish by dumping raw sewage — wants to educate kids with its Sewer Heroes: Fighting the Fatberg model creation.
Bosses have appealed to customers to vote for the kit on the Lego Ideas website in the hope it will one day be sold in shops.
It features a sewer team working with pumping equipment in tunnels below a burger shop trying to clear a fatberg blockage.
The firm’s Network Protection and Enforcement Team are promoting the model amid fury over the region’s filthy rivers.
Southern Water bosses were recently fined over a toxic sewage release into a river near Waltham Chase, Hants, which killed thousands of fish.
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Watchdogs from The Consumer Council for Water said the firm registered almost three times higher than the overall average for waste and sewerage companies.
And the firm was one of two named last year as “standout poor performers” for handling complaints from customers.
Southern Water customer Jenny Clark, of Cowplain, Hants, said: “It’s astonishing Southern Water is wasting time thinking about Lego when it’s got such a shocking reputation for polluting our rivers and the sea.
“People want to be able to go to beaches and swim in the sea without worrying about sewage being discharged into it.
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"Southern Water seems more concerned with promoting a Lego set.”
A Southern Water spokesman said: “If it can reach its 10,000 target, it will be reviewed by Lego’s master builders, and potentially become an actual commercial set.
“We’re asking our customers to add their votes to the project, by clicking on the link and helping us reach the target.”