Mark Zuckerberg’s Facebook page is hiding a slightly embarrassing secret

HE'S the happy-go-lucky billionaire who wants us to spend every waking moment sharing details of our existence on Facebook.

But it turns out that Mark Zuckerberg doesn't favour the personal approach when it comes to updating his own social media profile.

The tech mogul appears to take great care to make his Facebook page as intimate as possible, sharing details of the cringey chat-up line he used to woo his future wife and cosy pictures of the family they subsequently began to build together.

However, Zuck's carefully constructed online persona is actually a mirage, because he pays a team of about a dozen people to run it.

"Zuckerberg has help, lots of it," Bloomberg reported.

"Typically, a handful of Facebook employees manage communications just for him, helping write his posts and speeches, while an additional dozen or so delete harassing comments and spam on his page, say two people familiar with the matter.

"Facebook also has professional photographers snap Zuckerberg, say, taking a run in Beijing or reading to his daughter."

Zuck reveals far more of his personal life than most stuffy bosses, helping to give the impression that he's just like all the other over-sharing Facebook users.

Yet one expert said that he has actually become much more clever about doing this in recent times, using experts to make sure his profile is on point.

“What he’s learned over the last two years is that his image in the digital domain needs to be controlled,” added David Charron, entrepreneurship expert at the University of California. “And he’s simply growing up.”

The billionaire's image control is expected to become even tighter in the coming months and years.

He recently announced he is touring every single American state throughout 2017 in an effort to meet “new people and hear their opinions”.

This has been widely interpreted as indicating he's mulling a shift into politics, which will probably mean we see a lot more polish and a lot less of the real Zuckerberg on his posts.