Sex clinic lied to men their penises would shrink unless they had expensive treatments
Men worried their willies would shrivel away if they did not take action
A SEX clinic that told vulnerable men seeking help for sexual dysfunction their penises would start becoming smaller if they didn’t sign-up for treatment has been fined £205,000 for contempt.
Advanced Medical Institute ignored Federal Court orders forbidding it from making claims about its erectile dysfunction and premature ejaculation treatment after it was found to have engaged in unconscionable conduct.
Desperate men across Australia seeking treatment for their soft problem were misled by so-called medical consultants who hid the fact they were sales people working on commission, the court found.
These consultants told some prospective patients they needed treatment or they “would suffer adverse medical and social consequences ... including that his penis may shrink or he may become impotent”.
Some patients were not physically examined by doctors or properly informed of the side-effects of AMI’s treatments.
Medication was prescribed over the phone.
Patients who sought a refund were denied their money unless they tried at least one option from each of AMI’s available delivery mechanisms, including injections into the base of the penis.
AMI (owned by NRM) recommended treatment plans of 12 to 18 months but in some cases did not diagnose the underlying cause of the problem or whether a referral to a specialist was needed.
“It knew that its patients were vulnerable by virtue of their condition,” the court ruled.
Federal Court Judge Anthony North in April last year ordered the company to stop making claims about the treatments except where they were made by a qualified doctor during face-to-face consultations.
The company knew male sexual dysfunction is perceived by patients as embarrassing or humiliating and the patients would trust AMI doctors and expect that they would act in their best interests, he said.
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