Waitrose trolled for ‘sale’ offering £195 bottles of Krug champagne for £165
The luxury bubbly normally retails at a pricey £195 but the upmarket store offered connoisseurs a £30 price cut
WAITROSE have found themselves the butt of online jokes after offering their customers Krug champagne for the 'sale' price of £165.
The luxury bubbly normally retails at a pricey £195 but the upmarket store offered connoisseurs a £30 price cut.
A photograph showed a bottle of posh plonk with the price slashed from the original price to the much more affordable £165.
The snap of the 75cl Brut Krug Rose went gone viral and prompted the mickey-takers of the internet to take aim at the retailer.
A shopper called Nathan at a Waitrose store in Southsea, Portsmouth and posted the picture with the simple caption: “Reduced to clear!”
He added that: "As a recently divorced bachelor, I was wandering around Southsea's Waitrose with my usual bachelor basket.
"When I had finished loading up with obscure bottles of craft ale, essential Borlotti beans and pimento stuffed olives, I perused the reduced wine section only to find a lonely bottle of Krug Champagne with the sign "reduced to clear".
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"The inference of the sign was that of a bargain and that the manager of the store having already slashed a hefty £30 off the RRP price reduced the bottle to a much more palatable £165.
"Sadly I had to settle for Waitrose's own champagne at around £28 per bottle which surprisingly is not in their essential range as of yet."
The bargain was shared on Facebook yesterday evening and has since been liked over 3,500 times and amassed over 1,000 comments and shares from amused users.
Sian Williams commented: “I love a good bargain. I'll just nip right out and get one shall I?”
Robin Warden wrote: “Think about how many bottles of Thunderbird you could get for that…”
Alec Williams replied: “If I wanted wine I'd buy some Buckfast.”
Charly Rabbitt joked: “Yes. No more licking expired Babycham off a dead rat in a public toilet for me!”
Nikki Berriman wrote: “I'll have two. I'm sure I've got some loose change in the bottom of my handbag!”
Whilst Nick Daniels added: “Damn! I just bought a bottle of Cava at full price! It was only six quid, mind.”
Camomile ironing water, artichoke hearts and ratatouille provencale were discovered to be included amongst their essential items.
Krug Champagne dates from 1843 when it was founded by Joseph Krug.
The firm is based in Reims, the main city in France’s champagne region and is one of the most famous champagne houses that formed part of the Grand Marques, a classification system used for vinyards
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