World’s oldest fruit and veg stall which has traded for 131 years finally launches an online shop
Kerry's Fresh was set up in November 1885 and has passed through 35 Prime Ministers, six monarchs and survived two world wars
THE world's oldest fruit and veg stall which has been in the same family since 1885 has now launched an online shop for the very first time.
Kerry's Fresh sells everything from apricots to white potatoes as well as 11 different varieties of green and red apples.
The traditional greengrocers began with a stall in Nottingham's Old Market Square in the 19th century and is now in its fifth generation of the Kerry family.
It has passed through 35 Prime Ministers, six monarchs and survived two world wars, before more recently fighting off fierce competition from supermarkets.
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The firm was set up by Richard and Sarah Kerry in November 1885 who passed the business down to their son Harold who then gave it to his son, also called Harold.
Harold, 77, then passed on the reins to his son Dean, 47, in 1986 and is still on hand to offer business advice when needed.
Boss Dean is helped by a ten-strong team including his son Aidan, 23, who is the fifth generation, as well as his wife Gillian, 49, sister Julie, 57.
Customers can choose from an impressive 150 varieties of fruit, vegetables and salad items which will be delivered to their home or business address.
Aidan said: "We have been in business for 131 years and have really started to evolve in the last ten years.
"This move online is without doubt our biggest evolution to date. You have to move with the trends.
"Our produce is of high quality. We feel vastly superior to supermarkets but yet at competitive prices."
As well as having a stall at Clifton Market in Nottingham, the Kerry family has three mobile units which it takes to the city's two universities.
It plans to offer a delivery to the wider county and as far as Loughborough, Leics., where it also supplies the university there.
Aidan added: "If it wasn't affordable, our university sites wouldn't have been a huge success as they have been.
"Students are very happy with our prices."
Mike Hallam, director of Hallam Internet, said: "The fruit variety changes a little week to week based on seasonality but has always been super fresh and delivered by a friendly face.
"It's highly recommended and equally importantly for us they are a local business which fits into our ethos of sourcing products and services locally."
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