What are Amazon Black Friday 2016 lightning deals and how can you find the best offers?
AMAZON is set to spark a shopping frenzy when it launches 'Lightning Deals' ahead of Black Friday November 25.
These special offers available as often as every five minutes kick-start from Monday November 14.
Black Friday is one of the biggest shopping events of the year as retailers slash prices for 24 hours to get shoppers to part with cash.
The online retail giant is beginning Black Friday-type sales a whole 12 days before it begins from Monday, compared to the five days last year.
Expect bargains on HD TVs, phones, beauty products, home accessories, fashion and toys.
The 'lightning deals' will appear on Today's Deal Page - but you can only claim one at a time.
They will be available until the promotion expires and discounts are claimed.
RELATED STORIES
How do you know a 'lightning deal' is real?
Amazon this is what customers will see on 'lightning deals'.
The item featured in the deal will appear, any available variations of the item - such as different size or colours.
The list price and current price for the item on Amazon.co.uk along with the promotion discount and final price.
A status bar will indicate the percentage of deals currently in customers' baskets or purchased.
A timer will show how long you have to add the item to your back and claim the promotional discount.
Don't just snap up lighting deals straight away..
Shoppers should however approach with caution and not just accept the first seemingly great deal.
Amazon has recently been accused of making its discounts seem up to 10 times bigger than they really are.
Research by shopping website latestdeals.co.uk found the website was claiming far larger savings by discounting against their own recommended price of products.
If you want to take your time and monitor the changing price of products, a tool called could prove extremely useful.
It allows you to state a desired price for a particular item and track the difference in the current offer.
Just insert the URL of the page displaying the particular Amazon product into CamelCamelCamel's search engine.
Gary Caffell, deals editor, MoneySavingExpert.com said: “Black Friday is a huge marketing ploy from retailers with the aim of encouraging consumers to spend their hard-earned cash. And with Amazon starting its deals from Monday, there is a risk people will feel pressured into making impulse buys ahead of the day itself.
“The key is to make sure you only buy items you were looking for anyway, and not because you fall for the hype.
"Do your own price comparisons and don’t take Amazon’s word for it that something is a bargain. That way you’ll be able to see through the marketing waffle and you’ll know if it's a good deal or not."
We pay for your stories! Do you have a story for The Sun Online news team? Email us at [email protected] or call 0207 782 4368