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Cost of a cup of Typhoo tea set to rise after company fronted by Nigella Lawson is latest to blame Brexit

The company's price increase follows hikes from Apple and Unilever

THE cost of a cup of Typhoo tea is set to rise - after the company's boss revealed a whopping 50 per cent price hike due to Brexit.

Somnath Saha claims the cost of importing an 80kg bag of the tea has increased by 50 per cent - from £100 to £150 - since the start of this year.

The price of Typhoo tea bags are to go up 50 per cent
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The price of Typhoo tea bags are to go up 50 per centCredit: Alamy
Company boss Somnath Saha blamed Brexit and the fall in the pound
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Company boss Somnath Saha blamed Brexit and the fall in the pound

The boss blames the recent fall in the pound which has also seen other products jacked up in price including Apple's Macbook Air and English breakfast favourite, Marmite.

Saha says t's costing the business, which employs 300 people in the UK and produces 125 million tea bags a week at its Wigan factory, £250,000 a month, reports .

He said the cost of importing had gone up from £100 per 80kg bag to £150
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He said the cost of importing had gone up from £100 per 80kg bag to £150Credit: Alamy

He said: "We are really suffering. It’s come to a point where it’s not sustainable. We cannot accept this loss any more.

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"This is a really serious situation for us. Nobody wants to do this, but ultimately some of the costs will go to the shoppers.

"There is no other option. It’s one of the favourite drinks of this country. It’s very unfortunate. It’s nobody’s fault – it’s due to economic conditions."

Earlier this year chef Nigella Lawson became its ambassador
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Earlier this year chef Nigella Lawson became its ambassador

The boss claims that if the fall in Sterling continued as it has been since the European referendum, his business would lose almost all of its £3 million annual profit, saying there has been "too much volatility" since Brexit on June 23.

Earlier this year, TV chef Nigella Lawson became an "ambassador" for Typhoo - appearing in an advert which showed her on a sofa with a cuppa and a slice of chocolate cake.

She appeared with a cup of Typhoo and a slice of chocolate cake in an advert
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She appeared with a cup of Typhoo and a slice of chocolate cake in an advert

The tea brand's warning comes as pressure mounts on Prime Minister Theresa May to reveal whether she gave any secret assurances to car maker Nissan over plans to expand production at its factory in Sunderland to stop the firm pulling out of the UK.

Labour MP Chuka Umunna wrote to the Prime Minister yesterday demanding to know if she had promised to pay the manufacturer – and whether similar offers had been made to other foreign investors.

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