Telly investigation exposes Age UK ‘flogging goods and services to pensioners at DOUBLE high-street prices’

BRITAIN’S biggest pensioner charity is selling goods and services to the elderly for almost double the price elsewhere.

Age UK has a charter that promises its customers “competitively priced” goods.

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But a Channel 4 investigation revealed it charges high rates for products such as mobile phones and car insurance. It comes months after The Sun on Sunday revealed Age UK took a £6million payment from E.ON and pushed expensive power deals to the elderly.

A Government probe was launched over our findings.

The charity raised £39.9million last year through insurance and “other income”, as well as £25.4million from “other trading income”.

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Investigators for Channel 4’s Super Shoppers found the Doro PhoneEasy 508, designed with older users in mind, was being sold by Age UK for £34.99.

The same product was £17.99 at Argos.

A car insurance quote for a person with 50 years’ driving experience was £349, compared to £213.68 at Hastings Direct with the same or better terms. Last year alone Age UK sold policies worth £22million. A price check of 100 products on its website found just under half could be found for much less at other retailers.

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A spokesman for Age UK said last night: “The methodology applied by Super Shoppers fails to give a fair representation of the competitiveness, quality and value of Age UK products.”

Super Shoppers is on Channel 4 tomorrow at 8.30pm.