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Facebook comes under fire for removing breast cancer awareness video for being “offensive”

The Swedish group behind the video have hit out at the social media giant

Facebook have been criticised for removing a breast cancer awareness video due it being too "offensive".

The video made by Swedish cancer awareness group Cancerfonden features cartoons of women checking their breasts for suspicious lumps.

 The image which caused so many issues
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The image which caused so many issuesCredit: CANCERFONDEN

Despite the video not showing actual breasts, due to the breasts being animated pink circles with slightly more red nipples, Facebook still removed the video claiming the images were "offensive".

Facebook's post analysis is done by a series of supercomputers which analyse posts for offensive material and nudity.

The social media site recently came under fire from users after it removed the famous image of "Napalm Girl".

 Cancerfornden proposed using square breasts to reduce offence caused
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Cancerfornden proposed using square breasts to reduce offence causedCredit: CANCERFONDEN

Facebook claimed the image displayed nudity, despite the image being widely regarded as one of the most accurate depictions of war ever seen.

The image shows a young girl running down a rural road, crying her eyes out as her skin sizzles from a napalm attack.

Speaking in a statement, a Facebook spokesperson said:

"We're very sorry, our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads.

"This image does not violate our ad policies. We apologise for the error and have let the advertiser know we are approving their ads."

Posting on Facebook prior to the apology, Cancerfonden said in an open letter that the images were "not meant to offend".


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