FASHION HOUSE'S WHIFF OF SUCCESS

Brexit boost for Burberry as luxury fashion brand’s annual profits soar by £125 million

LUXURY fashion brand BURBERRY will get a £125 million annual profit boost from the weak pound, as rich tourists hunt for a bargain.

UK like-for-like sales in the three months to September were up 30 per cent year on year.

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Lily James bares all in their new perfume campaignCredit: © Copyright Burberry/Mario Testino

Sales to Chinese shoppers rose more than 20 per cent, helped by lines such as My Burberry Black scent.

It is a timely lift, as revenue over the past six months was down 4 per cent to £1.16 billion.

Finance chief Carol Fairweather said the group was “delighted”.

Burberry Finance chief, Carol Fairweather said the group was “delighted” at the profit riseCredit: BurberryPLC.com

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But LIBERUM analysts cautioned: “Burberry struggles to drive meaningful growth.”

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Its share price fell 7.2 per cent today.

In the aftermath of the Brexit vote, Burberry was one of the FTSE 100’s biggest risers.

Pre-tax profits at online fashion seller ASOS rose 37 per cent to £63.7million in the year to August 31.

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