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FASHION HOUSE'S WHIFF OF SUCCESS

Brexit boost for Burberry as luxury fashion brand’s annual profits soar by £125 million

Lily bares all in new campaign

LUXURY fashion brand BURBERRY will get a £125 million annual profit boost from the weak pound, as rich tourists hunt for a bargain.

UK like-for-like sales in the three months to September were up 30 per cent year on year.

 Lily James bares all in their new perfume campaign
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Lily James bares all in their new perfume campaignCredit: © Copyright Burberry/Mario Testino

Sales to Chinese shoppers rose more than 20 per cent, helped by lines such as My Burberry Black scent.

It is a timely lift, as revenue over the past six months was down 4 per cent to £1.16 billion.

Finance chief Carol Fairweather said the group was “delighted”.

 Burberry Finance chief, Carol Fairweather said the group was “delighted” at the profit rise
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Burberry Finance chief, Carol Fairweather said the group was “delighted” at the profit riseCredit: BurberryPLC.com

But LIBERUM analysts cautioned: “Burberry struggles to drive meaningful growth.”

Its share price fell 7.2 per cent today.

In the aftermath of the Brexit vote, Burberry was one of the FTSE 100’s biggest risers.

Pre-tax profits at online fashion seller ASOS rose 37 per cent to £63.7million in the year to August 31.

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