Russia’s anti-West ‘McDonald’s’ launches Coca-Cola substitute after boycott – and its name doesn’t sound appetising
RUSSIA'S rebranded McDonald's has launched a new Coca-Cola substitute after boycotting from the West due to the invasion of Ukraine.
The knock-off drink called Dobry Cola which means "Good Cola" or "Nice Cola" in Russian is said to be available by the beginning of October.
The new cola will be sold from fast-food "Vkusno i Tochka", or "Tasty full stop," the McDonald's chain that was renamed back in June, local media reported.
The restaurant's menu reportedly includes many rebranded McDonald's items.
Coca-Cola stopped sales in the country back in March, joining other Western companies in boycotting Russia in a massive outrage against Vladimir Putin's war.
Some of the world's biggest companies including McDonald's, Pepsi and Starbucks decided to cease operations in the country in protest of the Russian invasion.
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Last month the CEO of Coca-Cola HBC, Zoran Bogdanovich announced to staff the company was changing its products.
He said in a statement: "In close alignment with The Coca-Cola Company, we have stopped all production and sales of brands of The Coca-Cola Company in Russia.
"There are no plans to reintroduce The Coca-Cola Company brands or products in any format."
He continued by saying the company has renamed its Russian branch to Multon Partners LLC and will be marketing other drinks including Dobry Cola.
He added that the new branch "will focus on the production and sale of existing local brands - Dobry, Rich and Moya Semya".
He concluded: "We continue to support our colleagues and their communities in Ukraine and neighbouring countries however we can".
In response to the Western boycott, a number of imitation brands started to pop up across the country.
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Another knock-off of Coca-Cola has almost identical branding to the original while Fancy is set to replace Fanta.
Lemon-lime Street is supposed to be the new Sprite and a copycat version of IKEA is called IDEA.