Brit shoppers set to be hit in the wallet AGAIN as ten per cent price increase on weekly shop looms, expert warns
Consumer expert Richard Baker warns that tumbling pound could continue to cause misery for Brits
BRITS could be hit by huge shopping bills as dozens of popular brands plan to raise their prices by up to TEN PER CENT.
Experts reckon everyday items could see huge increases as manufacturers respond to the tumbling value of the pound.
And shoppers could be hit in the pocket by the beginning of next year, it was warned.
British Retail Consortium supremo Richard Baker told : "Inflationary pressure is building in the system.
"And while retailers are famous for their ability to manage cost increases without passing them on to customers, it’s not realistic to think that the devaluation will not make itself felt in higher shelf prices."
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He added: "We can be sure that there is upward pressure on shop prices in the pipeline.
"It will not be possible for retailers to absorb all of the increase costs of the sterling devaluation indefinitely.
"We expect some degree of pass-through to shop prices, probably focused in the first half of next year.”
The news comes just one day after Tesco threatened to remove dozens of Unilever products from its shelves in a row over prices.
But disaster was avoided last night as both side's agreed to settle their differences and avoid a shortage of the popular brands.
Much-loved products in the firing line included Marmite, Dove, Pot Noodle and Flora.
Brits have already been hit by price increases on everyday goods as a result of the pound's plight in the wake of Brexit.
Heinz baby food has increased from £2.39 to £3.81 while its tinned spaghetti now costs £1.26 - up from £1.04.
Coca-Cola and Pepsi are among the brands which have seen increases of up to 12 per cent.
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