Jump directly to the content
TECH GIANT UPGRADE

Apple open refurbished flagship store designed to “feel like a town square” in Regent Street

WEEKS after Apple launched the iPhone 7 the tech giant has unveiled its latest upgrade - their brand new flagship store on Regent Street in London.

The shop has been redesigned to "feel like a town square" and was the global giant's first retail outlet in Europe when the doors first swung open in 2004.

Apple have said their new Regent Street store has been designed to feel like a town square
6
Apple have said their new Regent Street store has been designed to feel like a town squareCredit: Evening Standard / eyevine
The designers wanted to create a "calming environment" by using soft neutral colours
6
The designers wanted to create a "calming environment" by using soft neutral coloursCredit: Evening Standard / eyevine
Music video premieres and acoustic performances will sometimes be held in the flagship store
6
Music video premieres and acoustic performances will sometimes be held in the flagship storeCredit: Evening Standard / eyevine

The 11,000sq/ft shop has been shut since June while renovation work has taken place.

Apple has gone all out to build a "calm environment for an enhanced shopping experience" by decorating the store in neutral white, grey, and oak colours.

There are "avenues" of goods such as Macbooks and iMacs and workshops will be held for "creative pros" and entrepreneurs.

related stories

Apple is running a top-secret 'creepy' recruitment drive and it's freaking people out
'IS APPLE STARTING A CULT?'

Apple is running a top-secret 'creepy' recruitment drive and it's freaking people out

Apple SACKS 'several' staff during investigation into 'explicit photo-sharing ring'
BAD APPLES?

Apple SACKS 'several' staff during investigation into 'explicit photo-sharing ring'

Apple Watch BANNED from Cabinet meetings over security concerns
WATCHING THE WATCHERS

Apple Watch BANNED from Cabinet meetings over security concerns

Apple to move London headquarters into iconic Battersea Power Station
LEASE OF LIFE

Apple to move London headquarters into iconic Battersea Power Station

For the first time iPhones and iPads in the store will be untethered so customers can walk around the story holding them.

The swanky shop has smooth stone staircases and a huge screen will welcome shoppers as they enter.

Live acoustic performances and music video premieres will also be aired in the store.

Shoppers will be able to explore "avenues" of products in the 11,000 sq/ft store
6
Shoppers will be able to explore "avenues" of products in the 11,000 sq/ft storeCredit: Evening Standard / eyevine
For the first time in an Apple shop, some goods will be untethered so shoppers can walk around carrying them
6
For the first time in an Apple shop, some goods will be untethered so shoppers can walk around carrying themCredit: Evening Standard / eyevine
The store on Regent Street had been closed since June while the refurbishment took place
6
The store on Regent Street had been closed since June while the refurbishment took placeCredit: Evening Standard / eyevine

The redesign is one of the biggest Apple has completed since London-born Sir Jonathan Ive was appointed their chief design officer last year.

The flagship store's new look was created by architects Foster & Partners.

We pay for your stories! Do you have a story for The Sun Online news team? Email us at [email protected] or call 0207 782 4368

 

Topics
YOU MIGHT LIKE
RECOMMENDED FOR YOU
MORE FOR YOU