Why is KKW fragrance shutting down?
KIM Kardashian's, KKW fragrance line, will be shut down until further notice.
The recently declared single lady will be relaunching her fragrance line with a fresh, new name.
Why is KKW fragrance shutting down?
Kim Kardashian, 41, revealed on April 1, 2022, that her will cease operations from midnight that day, “so that we can relaunch fragrance in the future under a brand new name" and web store.
The entrepreneur shared the decision to close down her KKW fragrance line with the intention to introduce a new chapter in her fragrance journey.
She did not mention how long the rebranding would take, but is offering customers "40% off sitewide until supplies last."
She described the fragrance as "deeply personal" and thanked her fans for their support over the past few years on her Instagram story.
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Why is Kim Kardashian rebranding?
Dropping her ex-husband's initials was the first step fans of the Kardashian are suggesting she take to rebrand her products, following her divorce from Kanye West on March 2, 2022.
Twitter users stormed the platform amid the news.
One user wrote: “Yes get the WEST out of the brand! Smart gworl.”
Another tweeted: "Take ur name back!!! Yes!! Girlboss!!!"
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Sources told The Sun last year that the Skims founder wanted to rebrand the line since KKW stood for her married name, Kim Kardashian West, which she has since changed following her single status.
What is Kim Kardashian's net worth?
As of May 2022, Kim Kardashian's net worth is estimated to be approximately $1.8billion, according to
Skims, KKW Beauty, and KKW Fragrance are only a few of the companies run by the Kardashian.
KKW Beauty, however, has been under construction since August 2021, following the breaking news of her divorce.
At the time of writing, the is inaccessible, with a notice written on the landing page that reads: "We're currently offline - busy building a more modern, elevated, and sustainable brand with improved web experience.
"We are so grateful to our customers and community over the last four years, and cannot wait to share what we've been working on - and promise we won't be gone for far too long."
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