Facebook launches app designed to win back youngsters who think it’s hopelessly uncool
The world's biggest social network tries to get down with a new generation of hyper-connected kids
Still think it's hilarious to "poke" people on Facebook and post endless pictures of the baked potato you had for lunch?
Then it's time to get with the times, granddad, because it's the cool kids wouldn't be seen dead on Zuck's social network these days.
Now Facebook has launched a bid to with an app aimed exclusively at school children.
It's called Lifestage and appears custom-designed to baffle anyone above the age of about 13 years old.
Here's what Facebook's Michael Sayman has to, erm, say about the app he's just spent two years working on.
"Lifestage looks back at the days of Facebook from 2004 and explores what can be done if we went back and turned the crank all the way forward to 2016 with video-first.
"Back in 2004, Facebook was all about “who I am”. I could post my relationship status. I could share what my favorite music was. And it was all about expressing myself.
"Today as Facebook has grown into so much more, we see the opportunity to explore that concept of “who I am” once again, but for Generation Z in 2016."
Got that?
What Lifestage does is offer kids yet another way of wasting their time by compiling photos and videos of things they like, before being virtually introduced to schoolmates who are into similar stuff.
Mr Sayman went "all out" to allow children to upload as many pictures of themselves as humanly possible.
He added: "A collection of videos depicting all your facial expressions gives people a way to express themselves in a whole new way. Ranging from 'My Happy Face' to 'My Tired Face' to 'My Friday Face'."
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You can also fill in yet more fields ranging from "How I dance" to "In My Fridge", which Facebook claimed "can provide so many aspects of your identity that were previously impossible to share with text".
Sayman certainly seems happy with his product.
"I can't believe the life I'm living and so grateful for all of it," he gushed.
But Dr Bernie Hogan from the Oxford Internet Institute was a little more critical.
: "The lack of privacy settings on this app in its current state is indicative of Facebook ideology - which is to stay open and connected as much as possible.
"From their point of view that's a great idea but sometimes being so open can get in the way of getting connected. They already know this as people become reluctant to share things online if they have to share them with everyone.
"It seems yet again that they are trying to push the boundaries of what we think is appropriate to share online and then walking back when they face public criticism."
Lifestage is currently only available in the US.
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