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High street shops braced for price war by ‘new Woolworths’ who slashes prices by up to 90%

B&M have seen a 23% increase in revenue with annual sales of £2 billion but rely only on social media to attract the attention of the nation’s bargain hunters

HIGH street shops up and down the country are preparing themselves for a price war sparked by a competitor who reduces its prices by up to 90%.

B&M, who have been dubbed the new Woolworths because of their pick ‘n mix selection, have been doing a roaring trade of late with a 23% increase in revenue.

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B&M have seen a 23% increase in revenue with annual sales of £2 billionCredit: Alamy
Simon Arora bought the loss making chain in 2004 but sold it for £1 billionCredit: Manchester Evening News Syndication

The company have undertaken a massive expansion in stores and relies on social media to entice Brits in search of a bargain.

It was once a struggling chain based in the north of England but is now one of the country’s most prosperous retailers with annual sales of £2 billion.

Industry experts have said that they expect the chain to keep its rivals – particularly big supermarkets – on their toes.

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Thomas Slide, of retail analysts Mintel, told the : “Research shows 85% of consumers visit stores like B&M because they like a bargain.”

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Since then it has expanded to over 500 stores in the UK and Germany with shops opening in Sunderland and Cardigan just last week.

The Arora brothers, from Sale in Manchester, are one of the richest families in the UK and were .

Price comparison

Flora spread 500g

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B&M = £1, Tesco = £1.50, Morrisons = £1

 

Heinz salad cream original 425g

B&M = £1, Morrisons = £1.50, Poundland = £1

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Mcvities chocolate digestives 500g

B&M = £1.49, Tesco = £1.50, Asda = £2

 

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Bodyform Ultra Normal with wings sanitary towels - 12k

B&M = 89p, Tesco = £1.50, Superdrug = £1.79

 

Nestle Shreddies 500g

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B&M = £1.39, Morrisons = £1, Iceland = £2.39

 

Comfort Tropical Burst 1.5L

B&M = £2.49, Tesco = £3.00, Asda = £2.98

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Typhoo one cup 100 tea bags 200g

B&M = 99p, Tesco = £1

 

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Colgate Cavity protection toothpaste 75ml

B&M = 69p, Tesco = 80p, Morrisons = 93p

 

Nivea Suncream SPF 30 200ml

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B&M = £3.99, Tesco = £8.50, Asda = £6

 

Fairy Original Washing Up Liquid 780ml

B&M= £1.49, Tesco = £2, Morrisons = £2

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