Is Toys “R” Us coming back?
THE beloved kids toy store, Toys “R” Us filed for bankruptcy in 2017 subsequently shutting its doors.
The company tried to come back in 2019 with two pop-up locations but ultimately shut down due to poor sales and performance.
Is Toys “R” Us coming back?
Toys “R” Us will be making a comeback with Macy’s offering a variety of toys, games, and gadgets to children at over 400 department stores.
According to the company, the Toys “R” Us shop-in-shops in Macy’s will roll out in 2022.
However, a variety of Toys “R” Us merchandise is now available on Macy’s website.
Nata Dvir, Macy’s chief merchandising officer, spoke to on the partnership between the department store and the toy company, saying: “Our toy business grew exponentially for Macy’s in the past year.
“Our partnership allows Macy’s to significantly expand our footprint in that category.”
Yet, it is unclear how long the partnership will last between Macy’s and Toys “R” Us.
The company Target was previously in charge of running Toys “R” Us’ site but that business came to an end in 2020.
What did people say about Toys “R” Us making a comeback?
Amid the news of Toys “R” Us coming back into Macy’s stores, Twitter users were excited about the announcement.
One user tweeted: “ToysRus and BabiesRus is needed back. It was sad to see them go.”
Another wrote: “We really need a toy store like toys r us.”
A third replied: “Agreed - but I think it’s kind of smart.
“Gotta have something to do for the kids while adults shop.
“I used to hate department stores as a kid because there was nothing for me to do while waiting.”
How long has Toys “R” Us been around?
Toys “R” Us was founded in 1948 by American entrepreneur Charles Lazarus.
The store was headquartered in Wayne, New Jersey, and was originally a children’s furniture store before selling toys.
On June 29, 2018, Toys "R" Us permanently closed all of its US locations after 70 years of service.
A month later, it was reported that unknown benefactors had bought out all of the remaining stock of two locations in North Carolina so they could be donated to charity.