Greggs reveals its new ‘healthy’ menu of falafel and hummus has helped boost sales by millions
Low-calorie Balanced Choice range also includes salads, fruit pots and skinny flatbreads
GREGGS has unveiled its new ‘healthy’ menu, which has helped to boost its sales by millions in the first half of the year.
The high street bakery chain – best known for its sausage rolls and sweet treats – recently revealed its Balanced Choice range.
The menu includes healthy staples like falafel and hummus, chargrilled chicken salad and fruit pots.
Other options include yoghurt pots, low-calorie sandwiches and flatbreads.
None of the choices in the new range contain more than 400 calories.
And it would seem the Balanced Choice menu isn’t just good for the customer – it has also been very healthy for Greggs’ takings.
The company’s revenues rose six per cent to £422million in the first half of the year.
Like-for-like sales also jumped 3.8 per cent during the same time, with the new range taking credit.
And Greggs’ chief executive Roger Whiteside said the bakery chain was “alert” to any more changes in the public’s spending habits over the coming months.
He said: “We have made an encouraging start to the second half of the year and are alert to any change in consumer demand that may result from the current economic uncertainty.
“Overall, we expect to deliver full-year growth in line with our previous expectations as well as further progress against our strategic plan.”
The company made £25.3million before tax in the first six months of 2016.
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