What is J’ouvert in Trinidad?
ACTOR Michael B Jordan was ripped by Caribbean's after revealing the name of his new rum brand.
Jordan was accused of cultural appropriation after unveiling the name of his rum brand, J'ouvert.
, who is Trinidadian, posted a screenshot to her account for her 142 million explaining the history behind the festival and the meaning of the name.
"I'm sure MBJ didn't intentionally do anything he thought Caribbean ppl would find offensive — but now that you are aware, change the name & continue to flourish & prosper."
The actor took to his Instagram to release a statement on the name choice, where he apologized and promised to rename the rum.
"I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love and respect) and hoped to celebrate and shine a positive light on," he wrote.
"Last few days has been a lot of listening. A lot of learning and engaging in countless community conversations."
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"We hear you," Jordan reiterated"
I hear you and want to be clear that we are in the process of renaming. We sincerely apologize and look forward to introducing a brand we can all be proud of."