SOAP DEAL
Harry and Meghan team up with consumer goods giant 28 years after Duchess complained about ‘very sexist’ washing advert
PRINCE Harry and Meghan Markle have teamed up with a US consumer goods giant 28 years after the Duchess complained about the company's "very sexist" advert.
The Duke and Duchess of Sussex’s Archewell Foundation yesterday announced the multi-year global partnership with Procter & Gamble.
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When she was 11, Meghan wrote to Procter & Gamble to object to sexism in a dish soap commercial which included the line: “Mothers around America are fighting greasy pots and pans.”
She appeared in an interview with Nick News in 1993 to talk about her campaign, saying she was “furious” at the advert for P&G’s Ivory Clear.
Meghan added: “When they heard this, the boys in my class started saying, ‘Yeah, that’s where women belong – in the kitchen’.”
Resurfaced footage shows the Duchess asking them to change the advert to “people all over America” and the company subsequently amended the language.
The partnership with the American multinational consumer goods firm will focus on gender equality, more inclusive online spaces, and resilience and impact through sport.
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Procter & Gamble is best known for owning major brands such as Crest, Oral B, Gillette, Pampers and Tampax, with its vast business portfolio including baby, feminine and family care, beauty, fabric and home care, shaving products and healthcare.
It reported net sales in 2019 of 67.7 billion dollars.
The Archewell website said: “Archewell Foundation believes that with community, and through compassionate service to others, we can unleash systemic cultural change.
“In service of doing this, and building more compassionate communities, Archewell Foundation announced a multi-year global partnership today with Procter & Gamble.
"Through Archewell Foundation, The Duke and Duchess of Sussex are on a mission to build a more equitable and just future for women and girls.
“In this partnership, Archewell Foundation and P&G will put a priority focus on gender equity.”
The partnership will focus on the drive for “compassionate and inclusive online spaces” as well, with both Harry and Meghan speaking out about online abuse in the past.
Meghan once said she was “the most trolled person in the entire world”.
The collaboration will also build on Harry’s commitment to using sport in the recovery of wounded, injured and sick military personnel and veterans, and strive to increase the visibility of Para sport.
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The duke founded the Invictus Games in 2014.
“As part of P&G’s sponsorship of Paralympic athletes, this partnership will leverage the platform of Para sport to increase visibility and inclusivity,” the Foundation said.
P&G said on its own website: “We’ve also been inspired by the mission of the Archewell Foundation and its founders, the Duke and Duchess of Sussex, that with community, and through compassionate service to others, we can drive systemic cultural change, benefiting everyone.”
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