, Pierce takes shots while he films another woman in a bikini twerking on the ground behind him.
He and his friends appeared to be playing poker as they threw chips at the woman dancing.
As he films, the 43-year-old interacted with viewers, telling one woman watching the stream, “You could make some money, girl."
“Stop playing. ... Monica, whatcha’ doing? If you’re in L.A., come through," he added.
Viewers commented on the stream reminding the ex-NBA player that he is married and has children but he appeared to remain unfazed.
"What does his wife think?" one asked.
Pierce began to trend on Twitter by Saturday afternoon as the video spread.
“Forgot to hit that close friends,” Washington Wizards guard Bradley Beal quipped.
"Wasn’t expecting to wake up to this Paul Pierce video," one Twitter user joked.
"Paul pierce actin like he just found out he has 3 months left to live lmaoooooooooo," another wrote.
ESPN's Rachel Nichols was also dragged into the talk on Twitter despite having nothing to do on the video.
Her name also began to trend on the social media platform after a viewer commented “Where Rachel Nichols at?”
commented on the video as social media users claim that he could be disciplined for the raunchy footage.
“Paul Pierce woke up down $100k and with 12 voicemails from ESPN Human Resources,” NBA reporter Tyler Conway wrote.
Pierce, who has been an analyst for ESPN’s Get Up and The Jump, has been married to his wife Julie for ten years.
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The couple first began dating during the All-Star weekend back in 2005.
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They have two daughters and a son.
Pierce has not yet commented on the backlash to his video.