Mcb777 AffiliateRadio host fired for comparing Halle Berry and Serena Williams to 'BURNT TOAST' saying he'd 'never go to Serena level'

is “not even on my toaster level."

97 Rock host Rob Lederman was fired on Wednesday after his on-air comments about Halle Berry and Serena Williams in which he compare black women to 'burnt toast'Credit: WIVB-TV

When speaking on-air on 97 Rock about how dark a woman's skin is, Lederman said he would 'never go to a Serena Williams level'Credit: AFP

Lederman also made comments about Halle Berry, saying he was 'comfortable' with the darkness of the actress' skinCredit: Getty

His two co-hosts, Rich "Bull" Gaenzler and Chris Klein, were also suspended from the show over their participation in the on-air exchange, reports.

On Wednesday morning’s show, Lederman had led a conversation about having “toaster settings” for black women to lay out “the attractiveness of women that I find to be attractive.”

“I may get into trouble for this,” he began.

“I will never go to a level, but I’m very comfortable with a level.”

Lederman's comments about Gayle King also drew criticism after he claimed she's 'not even on my toaster level'Credit: Getty

The comments were made on 97 Rock's Morning Bull show on Wednesday morning but it has now been removed from the station's podcastsCredit: 97 rock

The radio host, who first joined the station in 1991, also used the term “mulatta,” an outdated word for mixed-race women now considered offensive.

He made the comments about King after co-host Klein followed up to ask which toaster level she registered on.

A 45-second clip of the Williams and Berry comments went viral after being shared by Marcel- Louis-Jacques on social media.

Lederman was axed late on Wednesday night when the clip was met immediate uproar from listeners and anti-racism activists.

Mayor Byron Brown condemned Lederman's comments about Williams and Berry, calling them “outrageous and intolerable.”

Advertisers such as Roswell Park and West Herr Automotive Group also began to boycott the station and pulled their promotion schedule.

Pegula cut its ties with co-host Rich Gaenzler on WednesdayCredit: Twitter

Cumulus Media said statement to that it had “swiftly terminated him [Lederman] and suspended the remainder of the show’s on-air talent.”

It added that the company “operates from a clearly-defined set of programming principles and there is no question that Rob Lederman’s comments made on The Morning Bull Show are in direct violation of those principles.

“We apologize, and deeply regret the incident,” the statement concluded.

The host issued a groveling apology in which he claimed that he “never saw myself as anything close to even thinking a racist thought.”

He told that he was “horrified” after listening back to the segment.

“It’s just not who I am. So, when I heard that, and heard how it sounded, I was like, 'Oh, my God, that sounds terrible.' Now, can I take back those words? No. If you listen to them, were they meant to be hurtful? Absolutely not.”

The 97 Rock host has apologized for his comments about Serena WilliamsCredit: Getty

The disgraced host added that he wanted to "learn from this,” and apologized “to anybody that would be hurt” by his words.

As well as his suspension from the show, co-host Gaenzler has also been fired from his role as an arena host for Sabres and Bandits games by Pegula Sports & Entertainment.

The company branded the remarks “unacceptable” and “inappropriate.”

“There is no place for them in our community,” Pegula added in a statement.

University at Buffalo Athletics also issued a statement regarding Gaenzler’s future as a sports announcer.

“The University at Buffalo Division of Athletics is committed to sustaining a culture of diversity and inclusion and strongly denounces racism in all forms. Rich Gaenzler is not currently under contract with UB Athletics,’ it said.