THIS IS YOUR BRAIN ON FACEBOOK

Researchers say social networking has a similar effect to taking DRUGS

People who binge on Facebook or Twitter show same brain patterns as gamblers or substance abusers

All it takes is for Facebook or Twitter to be down for a few moments to get an indication of our obsession with social media.

If one of the popular portals goes offline, people take to alternative social media channels to express their frustrations, reports news.com.au.

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because everyone else seems to be living such fabulous lives. But it turns out there may be more to it than that.

Researchers from California State University-Fullerton say social media obsession may lead to something akin to classical addiction.

The findings, , showed that the brains of people who report compulsive urges to use Facebook show some brain patterns similar to those found in drug addicts or problem gamblers.#

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“From breaking news, to information about parenting, friends’ activities, work and shopping: social media is a closed digital ecosystem of existence.”

It’s a serious issue, as so many people are “exposed” to this digital dopamine. Over 60 percent of the total Australian population has a Facebook account. According to a Nielson Report commissioned by Facebook in January 2016, the average time Australians spend on Facebook every day is 1.7 hours. It’s estimated people check the platform about 14 times a day.

, compulsive Facebook users may have more activity in impulsive systems in the brain, but the brain regions that inhibit this behavior seem to work just fine, unlike in the brains of cocaine addicts. But Ofir Turel, a psychologist at California State University-Fullerton, says people addicted to Facebook “have the ability to control their behavior, but they don’t have the motivation to control this behavior because they don’t see the consequences to be that severe.”

As we know, there’s a dark side to addiction of any kind — if we don’t get that dopamine rush we’re craving, it can lead to feelings of depression. (Perhaps you can identify with that feeling of disappointment when you post a photo on Instagram and don’t get the enthusiastic response you’d hoped for?)

This can have a particularly significant impact on teenagers.

“Unfriending people, in the worst cases, can lead to suicide,” says Michelle Newton.

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