WILD WILD WEDNESDAY
ONE MILLION shoppers join virtual queue for Debenhams’ website for 70% off sale after chain goes bust
MORE than one million shoppers joined a virtual queue to grab Debenhams bargains last night as the high street chain went bust.
The sale with huge savings of up to 70% off launched at 7am today as non-essential retailers in England reopen after a four-week lockdown.
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The 242-year-old retailer is to be liquidated following failed rescue talks to save the chain’s 124 shops, prompting the sale bonanza.
Hundreds of thousands of shoppers flocked to the store's website last night to get their hands on closing-down deals.
It's 124 shops will also operate the fire sale in-store today, too, as England's second national lockdown ends.
On Tuesday night there was a 20-minute wait time to access the site "due to exceptional demand" as more than 300,000 people tried to log on at once.
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The total number of shoppers accessing the site topped one million.
Online shoppers are still being held in a virtual queue for the website for around 25 minutes this morning.
Debenhams is set to be liquidated after JDSports pulled out of bids to save the troubled department store chain.
It has already cut 6,500 jobs since May.
The collapse comes after Debenhams' sales in the six months to October plunged to £323million versus billions in its heyday.
Debenhams told The Sun it'll continue to process returns and accept gift cards for now, it said.
It's understood the collapse of rescue talks is partly linked to the administration of Arcadia, which is the biggest operator of concessions in Debenhams stores.
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Yesterday was one of the toughest days in history for British retail as Debenhams and the Arcadia group were forced to admit defeat.
Sir Philip Green’s retail empire includes brands such as Burton, Dorothy Perkins, Miss Selfridge and Topshop.
The collapse of Arcadia - which runs 444 stores in the UK and 22 overseas - puts 13,000 jobs at risk.
The group said 9,294 employees are currently on furlough.
Rishi Sunak promised he "stands ready" to help the 25,000 Debenhams and Arcadia workers through the "deeply worrying" times.
He added: 'There are negotiations between various parties and the companies at the moment - particularly with regard to pensions - and it wouldn't be right for me to comment specifically on those."
Geoff Rowley of FRP Advisory, joint administrator to Debenhams, said: "All reasonable steps were taken to complete a transaction that would secure the future of Debenhams.
"However, the economic landscape is extremely challenging and, coupled with the uncertainty facing the UK retail industry, a viable deal could not be reached.
"While we remain hopeful that alternative proposals for the business may yet be received, we deeply regret that circumstances force us to commence this course of action.
"On conclusion of this process, if no alternative offers have been received, the UK operations will close."
Coronavirus restrictions and the closure of non-essential shops have put immense pressure on retailers and the high street this year.
But as national restrictions are eased and Britain enters a new Tiered system it is pubs and hospitality sectors that are expected to suffer next.
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The much-loved industry has already had to bear the brunt of most of the economic damage caused throughout the pandemic, a "frustrating" report revealed earlier this week said.
It comes as shops brace for a "Wild Wednesday" spending spree, with many offering big price cuts as lockdown ends.
Shops will attempt to claw back sales lost during the national lockdown.
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Retailers have been given the go-ahead to extending trading hours, with Primark planning to open 11 flagship branches for 24 hours from December 2.
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Debenhams to close all 124 shops putting 12,000 jobs at risk as rescue talks fail
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