Tech giant reveals updates for the iPhone, iPad, Macbook and most of the other iThings you own
Check out The Sun's guide to the software which will power Apple's devices over the next year
Today is one of the most important days in the Apple calendar, but you'd be forgiven for missing it.
The tech firm gathered together all the people who build its software and hardware at the Worldwide Developers' Conference in Cupertino, California, this evening.
It was an event aimed primarily at techies, so didn't feature blockbusting iPhone or iPhone announcements, instead focusing on the software which powers the iGizmos.
We've broken it down for you gadget by gadget, so you can see what the changes mean for you, whilst the alterations to Apple Music and Apple News are tucked away at the bottom.
iPad and iPod
Yep, it's time for iOS 10 - the very latest version of Apple's mobile operating system.
The tech giant has redesigned the lock screen and designed a system so you can wake the phone up without pressing a button.
The pressure sensitive 3D touch mechanism is also expanded so you can use new functions in apps, perhaps expanding calendar notices to get more detail or editing messages more effectively.
Messaging is cleverer, with a smart keyboard that cleverly predicts what you're going to say and can even work out which words could be replaced with emojis.
Related Stories
Users can also "message effects" which fill the entire screen, and are more or less 100 per cent to bamboozle anyone old enough to remember sending a telegram, whilst iMessage will have apps allowing you to add "stickers" to texts.
The new iOS will also plot your photos on a map and use facial recognition technology to collect pictures together thematically using a system called Memories.
Apple Maps is also upgraded, allowing you to find nearby attractions a bit more effectively and plot a route to them.
It will also show live traffic data and give you suggested directions based on where it thinks you should be at any given time.
How does it know? Because your iPhone will spy on you and monitor your movements.
Apple's Craig Federighi says it's the biggest upgrade to iOS that's ever been released.
It's certainly the creepiest.
Thank goodness that iOS now comes with beefed up encryption to stop baddies who don't work for Apple from accessing all your data.
Macbooks
Apple has now changed the name of its OSX operating system to MacOS, an alteration which has been rumoured for months.
Anyone who uses a reasonably recently Macbook can expect to get a few nice new tricks in their arsenal.
Firstly, if you own an Apple Watch, your laptop will unlock as you open it, without requiring a password.
This is great for any partner who's worried their loved one has been doing some secret Tinder swiping. Just nick their watch and you've basically nicked them.
Siri will also become available on the Mac, allow you to search the web, send an email or even select a song by using voice commands.
The new MacOS is called Sierra and, like so many other Apple goodies, it's going to be available this autumn.
Apple Watch
The fruity firm will roll out version three of the operating system for the Apple Watch, which is called WatchOS3.
This will keep a few apps stored in memory for quick access, whilst allowing owners to choose a variety of new watch faces.
It'll also be able to call emergency services, as long as you're in range of a wireless signal or connected to a mobile phone.
The Watch's fitness features will also be beefed up, so it'll do an even better job of nagging you into moving your lazy body and then tracking your performance.
It'll have a new app called Breathe, which will remind you to do something you'd assume was natural.
Of course, the point of the app is to make you breathe like a yogi or, you know, Sting. Don't just get any tantric ideas.
Apple TV
So yeah, it's not a proper telly - but loads of tech fans love Apple's wee box.
It's about to get a lot mightier, with the addition of an easy Siri search facility.
Apple's Eddy Cue suggested you could ask Apple TV to "find high school comedies from the 80s" and then be shown all manner of lovely retro goodness.
There will also be live telly channels, giving sports fans the ability to watch four different channels at once.
You'll be able to get the new OS in the autumn.
Apple Music and Apple News
Apple Music will be tweaked a little bit, after an epic launch year which has seen it win 15 million subscribers.
It's been rejigged with “a new design language that allows the music to be the hero”. Translation: it looks a bit different.
Apple News is going to be expanded so you can take out subscriptions to publications like National Geographic, whilst editors will choose their top stories and hit readers with breaking news notifications.
iWant more Apple News
The final announcement related to Homekit, which allow iColytes to control devices around their home using their Apple gadget.
It now has dominion over a startling range of home appliances including fans, heating, lights, air purifiers and even garage doors.
You'll be able to control your smart Home from an iPhone, using Apple TV as a connection hub.