Mums’ outrage at Sainsbury’s ‘selfie queen’ shirts for three year olds
An online row was sparked over the 'inappropriate' t-shirt on popular parenting site Mumsnet
MUMS on popular parenting website Mumsnet have slammed a leading supermarket - for selling 'Selfie Queen' t-shirts aimed at three-year-old girls.
The row over was sparked on Monday night when one mum posted an image of the clothing item asking others if they thought it was appropriate.
It's believed the item was for sale in one of Sainsbury's west country stores.
Westcountrywoman asked: "Saw this in Sainsbury's tonight. It's age 3. Seriously? Is a 'selfie queen' a desirable label for a toddler?
"WTF is wrong with a Peppa Pig t-shirt for this age group?"
The post - which started using the acronym "am I being unreasonable" - received mixed responses, although many thought the t-shirt was "inappropriate" or "naff".
MyKingdomForBrie said: "Horrible messages for girls, pretty bloody depressing as is the whole culture surrounding it."
While witsender added: "I don't buy slogan or character tees full stop, this one is cringe worthy."
JeanGenie23 said: "I wanted to find a sick emoji but couldn't do this one will have to do - angry."
"It's eurgh that's what it makes me feel eurgh."
WorraLiberty posted: "We're living in an age where selfies are very common/popular so it's just a silly little slogan that gives a nod to that."
However many blasted the mum over her angry outburst - saying many young kids love taking pictures of themselves and dubbed it "harmless" while one went as far as to claim a Peppa Pig t-shirt would be worse as the cartoon character is a "brat".
Acasualobserver wrote: "Some kids are a bit mad for having their photo taken all the time."
WeDoNotSnow said: "If you don't like it, don't buy it!"
AnchorDownDeepBreath added: "I thought this was going to be one of those wildly inappropriate slogan tops. I think this one isn't so bad."
Walking Blind wrote: "Just to be 'that person' sorry but Peppa Pig is a total brat and much more of a bad influence lol, but the t-shirt is just naff."
The term selfie became popular in the early to mid 2000s with the rise of social networking sites like MySpace and Facebook - although it is thought one of the first selfies could date back as far as the late 1830s.
At the Oscars in 2014 Ellen DeGeneres posted what could be described as the most famous selfie ever after her tweet was seen by 37 million people.
A spokesman for Sainsbury's said: "Children love playing with cameras and taking selfies. The T-shirt was designed to be a fun, playful addition to our kidswear range and is popular with parents."
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