Are these the perfect tights? Hosiery firm claims to have created first pair that are light, comfy and won’t sag
New fashion firm claims the secret is a higher thread count - using five to 10 times the amount found in regular
A BRITISH start-up company claims to have made the perfect pair of tights - ones that won't itch, sag, wrinkle or slip.
Heist, based in an old Spitfire factory in London's Mornington Crescent, boasts it has "cracked the perfect pair of black tights".
The secret - according to the company - is a more elasticated waistband. While most tights have 500 to 1000 spirals of elastic fibre around each thread - it uses 5,000.
The waistband is made out of a fabric used in sportswear, so it does not sag or leave marks on the body.
The tights also don't have any seams - making them invisible under clothes.
However perfection comes at a cost and the tights - which are hand-sewn in Solferino in Italy - are not cheap, costing between £19 and £22.
Despite their high price tag however they have been flying off the shelves.
The firm, which launched in November, says its hosiery has already proved a hit with customers, generating £10,000 in sales A DAY.
Founder Edzard van der Wyck, 35, said he came up with the idea after his wife complained about how difficult it is to get comfortable, stylish tights.
He told the Telegraph: "Tights are a tolerated but hated product. If you ask women what they think of tights, at first they say they're fine but then they admit they can't wait to rip them off at the end of the day. No one enjoys wearing them."
But he added: "We've cracked the perfect pair of tights, which is part of every woman's wardrobe.
"We want to become the go-to tights brand for women around the world."
To create the tights, Heist worked with 67 women for 12 months to find out what they wanted and what they found annoying - creating 196 samples in total.
And Heist aren't the only ones trying to revolutionise the hosiery industry. Bianca Miller, another London-based entrepreneur and who appeared on The Apprentice, has created a line of nude tights for every skin colour.