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Meghan Markle and Prince Harry to launch charity with baffling Greek-based name Archewell

HARRY and Meghan are launching a new charity with a baffling Greek-based name.

The Duke and Duchess of Sussex say Archewell derives from the ancient word arche — or “source of action” — which also inspired the name of 11-month-old son Archie.

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The couple named their new organization after their sonCredit: PA:Press Association

Arche appeared more than 2,500 years ago and was defined by philosopher Aristotle in a fourth century BC treatise.

Yet, online critics said punters would not understand it — and it would be a better fit for a foot cream, dog food or City hedge fund.

One wrote: “Archewell is just a really terrible name. It doesn’t make sense.

“Are any branding and PR people actually giving advice or being listened to?”

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Harry and Meghan, who stepped down as senior royals to live in Los Angeles, used a Hollywood lawyer to register and trademark Archewell in the US.

They are going to make the announcement 'when the time is right'Credit: PA:Press Association

It will replace their Sussex Royal brand.

Patent Office documents detail trademarks covering products including clothing, TV shows and even paper clips and calendars.

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The charity will be officially launched after the coronavirus crisis.

But tonight there was anger over the timing of the statement.

Royal expert Phil Dampier said: “It is highly inappropriate coming only hours after Boris was taken into intensive care.

"I’m sure their motives are genuine but more care could have been taken.”

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The couple's former charity was Sussex RoyalCredit: Instagram

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TV’s Piers Morgan tweeted: “Total number of f***s the public give about these two announcing their ‘plans’ from Hollywood right now: 0.”

There was further anger when it emerged the company behind the charity is based in Delaware, seen by many Americans as a domestic tax haven.

Meanwhile, a German clothes retailer snapped up the rights to Archewell in the EU yesterday for 850 euros.

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Harry and Meghan quit Canada for Los Angeles to avoid paying tax in two countries


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