HIPSTER ACT

Rapid rise of trendy east London documented in quirky snaps of tatts, tracksuits and graffiti

QUIRKY new images capture the rapid rise of trendy east London - home to some of the city's most vibrant and creative characters.

Street photographer Dougie Wallace's new book 'East Ended' explores the changing face of an area once considered to be London's poorest.

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Dougie's new book explores the connection between old and young and the influences of the working class on the East EndCredit: Dougie Wallace

The once gritty, run-down neighbourhoods of Brick Lane, Hackney and Dalston have now become world-famous for their individuality and quirky style.

These former working-class areas have been transformed beyond recognition, becoming sought after hotspots tailored for London's trendiest residents.

But with it comes a down-side as locals and artists who helped to transform the East End are priced out of the area as it becomes more gentrified.

Dougie says of his new collection: "Before it became a recognised art form, street art was called graffiti, a sign of decay that lowered property values.

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"Fast forward to the transformation of London's East End and it became cool.

"Seen as 'gritty' and 'edgy', street art generates interest in an area refashioned and made acceptable, it transforms public space as areas become high-priced, trendy and desirable.

"This sense of authenticity speeds up the process of gentrification, but as prices rise, the cost of living forces out both local residents, and the artists who created it in the first place."

Dougie's new book shows the modern fashions currently shaping London's creative setCredit: Dougie Wallace
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The emergence of street art into mainstream culture has helped to shape the once-run-down areas of east LondonCredit: Dougie Wallace
Brick Lane, once considered one of London's poorest communities, is now one of the city's most diverse areasCredit: Dougie Wallace
The East End still has its original trendsettersCredit: Dougie Wallace
Anything goes among the creative landscapes of Shoreditch, Hackney and DalstonCredit: Dougie Wallace
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...but it's not just expensive coffee and angular haircuts on displayCredit: Dougie Wallace
The lines between old and new have blurred - evident on every street cornerCredit: Dougie Wallace
The transformation of London’s east end from urban decay to fashionable is the ultimate example of the power of street artCredit: Dougie Wallace
Art on walls and faces...Credit: Dougie Wallace
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Trendy crossbreeds are as familiar a sight as tattoos and piercings in the eastCredit: Dougie Wallace
...and among it all live the area's original residentsCredit: Dougie Wallace
Love saves the day on the colourful streets of ShoreditchCredit: Dougie Wallace

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