Kia discontinues ‘important’ petrol car loved by families ‘to focus on the most popular models’

KIA have discontinued a long-running model from their UK line-up after 16 years - due to weakening sales.

The Proceed has been in showrooms since 2008, but the Korean brand is pulling the motor to "focus on the most popular models".

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Part of Kia's 'Ceed' family, the most recent iteration of the Proceed is a highly practical estate that boasts the sporty good looks of a coupe.

Originally known as the 'Pro_cee'd', which was a three-door hot hatchback that boasted a coupe-style body, the sleek, five-door wagon - also known as a 'shooting brake' - was positioned as a glamourous variant of the regular Ceed.

But sales of the model have been sluggish in the UK since the car’s design was changed in 2019 - with just around 10,000 examples having been sold.

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That’s around 60,000 fewer than the much more popular Ceed and Xceed during the same period.

Available in GT-Line and GT-Line S, the Proceed starts at £26,855 in the UK and can rise to as much as £37,000 for the top-of-range model with a 1.5-litre turbocharged engine.

In a statement, Kia said: “The Proceed has been an important model for Kia in the compact family car segment, emphasising Kia’s strengths for quality, practicality and eye-catching design.

“However, right-hand-drive versions of the Proceed only account for a relatively small proportion of overall Ceed production and sales.”

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Kia has proven to be a firm favourite brand in the UK - with their Sportage model one of the best-selling motors in 2024 so far.

Last month, we revealed that Kia was looking to line up the release of two new EVs at each end of its range of models.

The best-selling carmaker is eyeing an entry-level electric city car that could boast a tantalisingly low asking price, as well as a souped-up grand tourer in the same mould as the cult favourite Stinger GT that was discontinued in 2023.

Kia are also set to release a stylish new van - and it's tipped to rival Ford Transit.

The brand-new Kia PV5 will be available to order at an undisclosed date in 2025 and are expected to set buyers back upwards of £34,000.

The electric motor will be a standard panel van, coming in at 4.5 metres long and operating in front-wheel drive.

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