END OF THE ROAD
British car brand will stop selling ALL new motors in the UK this month ahead of EV-only revival
But a controversial change to the brand's legacy was ruled out
AN ICONIC British car brand will stop selling all its new models this month ahead of its revival as an EV-only manufacturer.
The firm will end 89 years of tradition as it turns its back on petrol power in a rush to meet its self-imposed green targets.
2
Jaguar has been making its own internal combustion cars since 1935 but had committed to going all-electric by 2025.
That's well ahead of the deadline for the 2030 ban on new petrol and diesel cars.
But while many rivals have tried to ease the transition by offering a mix of EVs, hybrids and traditional cars, the beloved British brand preferred to make a clean break.
From the end of this month, there will be no new Jags in UK dealerships for the first time since 1935.
READ MORE MOTORS NEWS
The firm had already discontinued the XE, XF and F-Type models.
UK production of the E-Pace and I-Pace has also ceased, with global production shutting down by the end of the year.
Only the F-Pace will see its run carried over into 2025, but will be discontinued at the end of the year.
And even the 2025 version isn't set to hit the showrooms for at least 12 months.
Most read in Motors
A statement from the company read: "From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026.
"While we have now ceased allocation of our current generation of Jaguar vehicles, we do have a selection of models available to acquire on an Approved Pre-Owned basis through our UK retail network."
‘Amazing for the price’ says expert urging drivers to consider five motors for under £5k including sporty Jaguar
Jag will then unveil a re-imagined EV lineup this December, to go on sale in 2026.
The headliner is a £100,000 GT model, which is promised to boast over 500 horsepower and a 435-mile range.
This will be followed up with a new SUV and a Bentley-rivalling limousine from 2028.
Bosses are aiming to cement Jag's place in the luxury electric car segment early on.
Managing Director Rawdon Glover told : "I think our products, and perhaps the next generation of the products, will make a big difference to how the whole sector is perceived.
"The rational barriers to EV ownership at the moment still remain range anxiety and infrastructure, and the need to be charging publicly.
"If we take each of those in turn, all our vehicles will have significant leverage."
Fans will be relieved to hear, though, that Mr Glover shot down rumours that Jaguar's iconic leaping cat logo would be scrapped, adding: "For brands that want to operate in the luxury space, their provenance, history and iconography are really important.
READ MORE SUN STORIES
"So we have reimagined the leaper for the new brand and for the vehicle.
"It will live on, but in a slightly developed format."
2
Topics