NEW LOOK
Lamborghini reveals change to its iconic logo for all future cars as fans cry ‘nothing will beat the old one’
The new image has echoes of another symbol from the manufacturer's storied history
Lamborghini has revealed a change to its iconic logo, leaving fans crying that "nothing can beat the old one".
The high-end manufacturer said that the new symbol would "mark a new phase in the company's positioning".
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In a glossy video posted to its social media channels, Lamborghini unveiled the latest video of its legendary rampaging bull icon.
The update introduced a "bolder" typeface to the lettering and a new emphasis on shadows in the illustration of the famous beast.
It replaces the gold embossed bull that has adorned the brand's supercars, most of which are named after famous fighting bulls, for over 20 years.
The design echoes the logo the brand used in the '60s, featuring a red background and white bull emblem rather than the modern black-and-gold colour scheme.
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However, not all Lambo fans were overjoyed at the change.
One wrote: "A bit more modern but still the emblematic logo, it's good.
"But nothing will beat the old one."
Another added: "Keep the old one it’s better."
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However, others were more appreciative of the new style.
A third said: "Not just brave but also stunning."
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A statement from Lamborghini read: "After more than two decades since the last update, Automobili Lamborghini has renewed its historic logo.
"This evolution is part of the broad transformation process denoted Direzione Cor Tauri, the strategy that embodies Lamborghini’s new trajectory focused on sustainability and decarbonization.
"The aim is to create a solid pact with the future generations, serving as an inspiration and model for innovation and sustainable progress.
"In a rapidly changing context, Automobili Lamborghini looks to the future with a redesigned logo that embodies innovation and determination."
It comes after the winners of the World Car Awards were revealed, including a Toyota model that beat out competition from Ferrari.
Lamborghini: A brief history
Automobili Lamborghini was founded by Ferruccio Lamborghini in Emilia-Romagna, Italy, in 1963.
His vision was to rival the dominance of Ferrari in the European sports and supercar market using a mid-engine, rear-wheel drive setup.
Ferruccio would sell the company in 1973 amid a global financial crisis before it went bankrupt in 1978.
However, it was snapped up by Chrysler in 1987 and enjoyed commercial success into the early '90s, when it was sold again.
Eventually, it would end up as a subsidiary of the VW Group in 1998, entering into a commercial boom period.
The brand is best known for its flamboyant, eccentric and ultra-powerful supercars, with models including the Huracan, Gallardo and Urus.
It has become a favourite of the uber-wealthy, which may have something to do with the fact that a new Huracan starts at around £230,000.
The company now boasts 135 dealership worldwide and iconic status alongside other major high-end manufacturers like Ferrari and Maserati.
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