DRIVERS have been "going out of their way" to stop at a luxurious motorway service station which has developed its own "cult fan club".
The site is regularly ranked as one of the nation's best rest stops - you can even walk away with a fridge-full of luxury food.
Gloucester Services, located between junctions 11A and 12 on the M5, is renowned for its stunning setting, excellent restaurant and gorgeous farm shop.
It was originally developed as a sister project to Tebay Services in Cumbria, another top-class halt that's favoured by celebs.
Motorists visiting can enjoy an extensive menu ranging from lavish breakfasts, featuring the county's famed pork sausages, to filled flatbreads, soup or steak and ale pie.
And if you fancy grabbing some posh nosh for home, you can wander over to the shop, which boasts a deli, butcher's counter, cheese counter, patisserie and whole-milk gelato station.
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One Instagram user, commenting on a video tour of the services, recalled doing their entire Christmas shop there "with venison sausages...sourdough bread and prepared pheasants with stuffing."
If, somehow, you've turned up on a full stomach you could instead simply feast your eyes on the beautiful scenery.
There are no drab and dreary concrete blocks here, with the main service station building built into the rolling hills of Westmoreland.
The roof is covered in vibrant green grass and looks to be the only building for miles around, set against a backdrop of thick woodland and neatly trimmed fields.
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Even the car park has immaculately maintained grass verges at the end of each set of bays, as well as a line of trees planted down the middle.
A babbling stream runs into the lake that sits out the front of the restaurant, populated by families of ducks and stretching right up to the gravel bank where customers sit at wooden tables.
Large panoramic windows enable a spectacular view of the English countryside in all its glory, especially on sunny days.
The interior incorporates varnished wooden beams and pillars throughout, with mezzanine-style tiling on the wales and a vast skylight to give it a light and airy feel.
Social media commenters have been going wild over clips and snaps of the lovely site.
One wrote: "I go out of my way to go there."
Another added: "A touch of class."
It comes after the UK's most expensive personalised number plates for 2023 were revealed - with the priciest breaking £120,000.