Major car brand to discontinue MILLIONS of popular motors in bid to go fully electric
A MAJOR car brand will discontinue MILLIONS of popular motors in a bid to go fully electric.
Hyundai's premium brand Genesis plans to ditch hybrid and become an all-electric vehicle brand by 2030.
The automaker will only launch battery electric vehicles or hydrogen fuel-cell EVs from 2025 onwards.
The brand is also pursuing carbon neutrality by 2035.
The future vehicle range will consist of eight models, with a global sales target of 400,000 units by 2030.
In future, Genesis says it will "put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency".
Global Genesis boss Jay Chang said: "I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history.
"As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future."
It comes after Rishi Sunak binned the 2030 ban on new petrol and diesel cars as he declared his struggling Tory government is "going to change".
In a massive win for The Sun's Give Us A Brake campaign he put crippling net zero bans on cars and gas boilers at the top of his list.
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The PM declared a "change of direction is needed" to keep the public onside over how to go carbon neutral by the middle of this century.
Speaking from No10 he said: "It should be you, the consumer, who makes that choice, not the Government forcing you to do it."