CAR-FLUENCER
Who is Alex Hirsch aka Supercar Blondie and what cars does the TikTok automotive influencer own?
Supercar Blondie was named as one of the most influential women in the Arab world
SUPERCAR Blondie is a female car enthusiast and social media star.
But who is the online personality and what is her real name? Here's everything you need to know about Supercar Blondie.
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Who is Supercar Blondie?
Supercar Blondie was born in September 21, 1985, and, of course, that is not the name she was born with.
Her real name is Alexandra Mary Hirsch and she was born in Brisbane, Australia.
She was interested in cars from a young age and bought a Mitsubishi Lancer as her first car.
The car-enthusiast studied business and journalism at Queensland University of Technology, before relocating to Dubai in 2008.
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The super car enthusiast went from quitting her 9 to 5 to driving some of the world's best motors and owning her £500,000 dream car.
She left behind humble beginnings to establish a multi-million business empire through her social media stardom.
It was in Dubai that she became a presenter and talk radio show host, before launching her Supercar Blondie social media accounts.
Supercar Blondie told Sun Motors that she can't believe how far she's come.
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Alex said: "Cars were always just my side passion and just as a hobby.
Alex Hirsch aka Supercar Blondie
"As a side gig to me working every day I would go and find cool cars to film.
"I came to Dubai straight out of university...there's a lot of access to beautiful cars here.
"I thought 'wow maybe one day I might even be able to afford a supercar.
"About seven years ago I quit my career in radio and jumped into social media full-time.
"Growing up that was never a career choice...so for me to be in social media now and have that as a full-time job...is just something I never could have predicted."
Since then, Alex has worked tirelessly to build her business, driving some of the most expensive cars on the way.
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What does Supercar Blondie do?
Supercar Blondie shares her love of vehicles with 20m YouTube followers and 17m Instagram followers.
She promotes luxury cars, including Bugatti and Ferrari, on her accounts.
Some of her personal favourites involved a Mercedes concept car that was inspired from by film Avatar.
Alex owns SBX Cars, a digital auction platform that specialises in rare and collectible vehicles.
She auctioned a rare 2021 Genty Akylone Prototype hyper car on SBX auction site and it sold for £68,866.92 (86,750 USD) on November 21, 2024.
The car-loving Aussie said that she shares an "insight into the supercar culture and what it’s like to drive these incredible cars in a light, fun way."
She was listed as one of the 50 Most Influential Women in the Arab World by Arabian Business in 2018.
In 2019, Esquire Magazine Middle East named her Influencer of the Year.
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What cars does she own?
Supercar Blondie, also known as SB, owns a number of impressive cars including:
- Mercedes Brabus G800
- Rolls-Royce Wraith Black Badge
- McLaren 720S
- Rolls-Royce Spectre
- BMW i8
- Brabus G
Alex admitted: "I never thought I'd be a Rolls Royce owner.
"Before I started this I was driving a rented Mitsubishi.
"I couldn't afford anything.
"I've not got a Rolls Royce Wraith and I just got a Rolls Royce Specter, the first fully electric Rolls Royce.
"Then I have a Brabus G800 [with] a Tiffany Blue interior [worth £500,000]...and a McLaren 720s."
For her next car, she's planning to purchase a Lamborghini Revuelto, which has a starting price of around £450,000.
According to DMARGE, Supercar Blondie used to own a Lamborghini Huracan LP610-4, finished in a custom blue paint job, which she named 'Lucy'.
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Is Supercar Blondie married?
The influencer is married to Nik Hirschi, an ex-banker who know is a managing partner with his wife.
In an Instagram post shared on August 28, 2020 Alex said: "My husband quit his career to be my cameraman.
"I couldn't have done it without him."
She thanked her husband in the video by surprising him with a Franck Muller Vanguard watch worth over 52K.
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Nik has been with his wife for over seventeen years.
The pair began dating before attending university and even attended The University of Queensland.
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