Sainsbury’s slashes 150 prices including beer, burgers and sausages – but is it cheapest?
SAINSBURY’S has cut prices on 125 summer food favourite, including pork sausages, beef burgers and Fosters’ beer.
It brings down the cost of a barbecue by nearly 16 per cent just in time for this weekend’s heatwave.
Some of the discounts are significant.
For example a 2-litre bottle of Cola Zero has dropped 30 per cent in price from 65p to 45p making Sainsbury’s the cheapest supermarket to buy the refreshing drink online.
Likewise, an eight-pack of pork sausages has been reduced by 25 per cent from £1.75 to £1.30.
But just because Sainsbury’s has slashed prices doesn’t make it cheapest.
How to get a discount on your food shopping
HERE'S our top tips for cutting the cost of your weekly shop.
PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.
GET FOLLOWING Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our too.
LOOK Search for discount codes on websites like MyVoucherCodes.co.uk and VoucherCodes.co.uk to see if you can get money off at the till.
EARN CASHBACK Check websites like Quidco and TopCashback BEFORE you place your order. Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account, usually within 14 days.
BE DISLOYAL Swapping supermarkets can save you 30 per cent off your grocery bills, so make sure you shop around.
DROP A LEVEL Try switching all of your branded or premium goods for lower level ones and see if you notice the difference.
If you do, switch back, but if you can’t stick with the cheaper option.
You’d be better off at Aldi for the sausage, for example, where you can get an eight-pack for just £1.29.
And Sainsbury’s only came out cheapest for two of the six products we looked at.
Other discounts were also less than impressive.
Sainsbury’s reduced the cost of Heinz ketchup from £1.90 to £1.80 – a saving of only five per cent.
And even after the drop, Heinz ketchup is cheaper at Morrisons which prices the barbecue essential at £1.50.
Similarly, Butcher’s choice four quarter pounder burgers dropped from £2.75 to £2.50 – a measly nine per cent saving.
Aldi is the one to go to for this barbecue staple – the supermarket sells four beef burgers for a more impressive £1.29.
This show why it’s still important to shop around as other retailers regularly beat Sainsbury’s on price. You can use a tool, such as MySupermarket to help you out.
That said, The Sun’s monthly research, which tracks the cost of 42 products, found that Sainsbury’s was the cheapest supermarket with a basket costing £101.70.
The next cheapest was Asda at £106.15.
But Asda and Sainsbury’s have both recently hiked hundreds of own-label items.
While, it’s worth noting that Tesco has been awarded best value supermarket meal deal.
And British supermarkets have joined the global fight to help halve food waste by 2030.
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