GOING GONE
KFC’s new vegan burger sells out after FOUR days – and it won’t be back till July
CHICKEN chain KFC has already sold out of its new vegan burger, only four days after it rolled out a month-long trial.
And disappointed fans will have to wait until July 2 to get their hands on it again.
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The trial sees chicken fillets swapped for ones made from Quorn and smothered in the Colonel's Original Recipe mix of herbs and spices.
It's the latest fast-food chain to take on the challenge of creating meals to meet the rising demand for food that isn't made from animal products, such as meat, dairy and eggs.
McDonald's is already trialling vegan chicken McNuggets in Norway, while Gregg's launched it's vegan sausage roll earlier this year.
But the new innovation at KFC proved so popular that in just three days, the "Imposter Burger" racked up sales about 500 per cent higher than a normal new KFC burger, according to the chain.
This was noticed by unhappy customers on Twitter, with one user writing: "Went to try the new burger today and it was sold out. Come on KFC sort it out."
While another wrote: "Word is the vegan burger is nearly sold out!? Will it still available in Gloucester Road store tomorrow?"
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KFC, which typically only serves fried chicken, claims the burger "delivers on taste, crunch and succulence".
Like a normal fillet burger, it's topped with fresh iceberg lettuce and vegan mayonnaise in a bun.
At £2.99, the vegan sandwich is cheaper than it's chicken alternative, which costs £3.99.
Upgrading your meal to include a drink costs £3.49 compared to £4.99 for the fillet burger meal.
The meat-free option contains fewer calories too with just 450 compared to 475 in a standard fillet burger.
What does the Imposter Burger taste like?
THE Sun's Amira Arasteh gives her verdict on KFC's new vegan burger:
I feel like if I didn’t know that it wasn't chicken then yeah, I could easily believe that this was meat, but it's more difficult when you know that it’s not.
It pretty much looks the same, smells the same and the taste is pretty spot on too.
After the first bite, I felt that it tasted like chicken and it didn’t scream vegan burger at all.
The Quorn looks like chicken fibres but I think it sticks together a bit more than meat would when you’re eating it.
They’ve done a good job to keep the KFC flavour that we all know and like too.
Overall, I think that the main differences were subtle, like the texture was slightly different to chicken which you only notice when you chew it.
I think that it needs more mayo because it’s slightly denser than a real chicken burger - and it’s less oily which is a real plus.
If for whatever unlikely reason they run out of chicken (again), then I’d happily order a vegan burger.
The burger will be back though, from July 2 - although once again it will only be available in 20 of its 900 stores. You can find a full list of the stores in the box below.
The trial will also still end on July 14 as previously planned, meaning you have to be quick to get your hands on the treat.
KFC says it will consider rolling out the burger permanently if it proves popular.
Victoria Robertson, senior innovation leader at KFC said: "We knew there were plenty of people who would want to get a taste of the Imposter, but we didn’t anticipate this phenomenal response.
"We can’t wait to get the Imposter back out in restaurants so vegans can get their finger lickin’ fix."
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Where can I get a an Imposter Burger?
THE vegan burger is only available at selected KFC stores. Here's where you can get yours:
- Bristol - Fishponds
- Bristol - Bradley Stoke
- Bristol - Winterstoke Road
- Bristol - Eastgate Retail Park
- Bristol - Avonmeads Retail Park
- Bristol - Shield Retail Park
- Bristol - Keynsham
- Bristol - Hengrove Leisure Park
- Bristol - The Venue Cribbs Causeway
- Birmingham - Great Bridge Retail Pk
- Bloxwich - Leamore Lane
- Cannock - Orbital Retail Park
- Dudley - Merry Hill Drive Thru
- Dudley - Merry Hill Food Court
- London – Gloucester Road
- Stourbridge - St Johns Road
- Tamworth - Ventura Retail Park
- Tyburn - Kingsbury Road
- Walsall - Junction 10 M6 Services
- Walsall - Park Street
Had KFC brought in the meat-free alternative, it may have helped them out of a sticky situation last year when the chain ran out of chicken.
More than 600 branches were forced to close, while others served a limited menu.
Earlier this year, we went behind the scenes at one KFC restaurant to make the Colonel's famous chicken so we can share with you how to recreate it at home.
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