Poundland actually charges you DOUBLE for some branded goods compared to supermarkets

DISCOUNT store Poundland charges shoppers more than double for the same item compared to supermarkets, The Sun can reveal.

We compared 12 branded items from Poundland with prices in high street shops and found shoppers could save up to 60p each on cupboard staples.

Poundland is known for selling branded household goods for a fraction of supermarket prices but not every product is a bargain.

Big, flashy £1 signs next to products is often used by pound shops to distract us from seeing whether we're really getting value for money.

We compared prices on like for like products available at Poundland with those at Aldi, Asda, Lidl, Morrisons, Tesco, Sainsbury's and Iceland using price comparison site, MySupermarket.

After looking at how much a single item costs - not taking into account two-for-£1 deals - we found that at least 12 Poundland products could be bought cheaper elsewhere.

The biggest mark up we could find was on a tin of Sheba Select Slices cat food, which costs £1 at the discounter but just 40p at Asda - that's 60p LESS at the supermarket.

Shoppers can also save 50p on a chicken and mushroom flavour Pot Noodle from Asda, rather than £1 from Poundland.

We found that a 400g tin of Ambrosia Rice pudding was cheaper at Iceland and Asda where it costs 60p for a single tin.

Despite a three-for-£2 offer at Poundland which would make each tin worth 67p, you would still be able to get them cheaper by shopping elsewhere.

Even posh online retailer Ocado could beat the discounter on the price of a pack of 200 Johnson's cotton buds where they cost 84p - 16p less than the discounter.

A pack of four black currant flavoured Robinsons Fruit Shoots can be bought for 6p less at Tesco, while a 100ml tube of Colgate fresh gel cavity protection toothpaste costs 5p less at Asda.

A spokesperson for Poundland put the cost difference down to "yo-yo supermarket pricing".

They told The Sun: "With them it’s here today, gone tomorrow promotional fog – Poundland is the same price today, tomorrow and always, with huge savings across hundreds of branded products."

Of course, it's not always practical to do your shopping at a number of different stores but some experts reckon it could slash your bills.

Another technique pound stores use is to sell smaller branded products, which means we could end up over spending more when it comes to price per 100g.

If you really want to save cash then you're better off ditching the branded goods altogether and buying own brands instead - this could cut up to £1,500 a year off your shopping bill.

Last year, Poundland came under fire after it announced plans to introduce more expensive items to aisles, which could cost up to £7 a product.

A new discount store has launched on the high street called Only5Pounds where - yep you guessed it - everything costs £5.

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